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Opening Keynote: Finding the Story Connection

  • Short Description: Joe Lanzisero, former Creative SVP of Walt Disney Imagineering, talks about the importance of creating human connection through story.
  • Session Short Title: Opening Keynote: Finding the Story Connection
  • Date: 2023-04-26
  • Session Time: 9:00 - 9:45 p.m.
  • Speaker Company: Former Creative SVP of Walt Disney Imagineering
  • Speaker Page Link: https://shop-marketplace.com/speakers/joe-lanzisero
  • Speaker Name: Joe Lanzisero

Joe Lanzisero talks about the importance of creating human connection through story. The audience will learn how to find and tap into a brand’s true essence and turn it into retail experiences and campaigns that connect with customers. Lanzisero uses case studies not only from projects he designed during his 37 years at Disney but also from his consulting for retail brands such as Macy’s, Whirlpool, and Wolf to show the process of how to derive brand essence, break down the foundational narrative in order to best approach and integrate an underlying storyline and how to design consistent, powerful messages that unite brands and connect their message with large audiences.

Wed. April 26

Diversity, Equity and Inclusion: The In-Store Impact

  • Short Description: The time has long passed for retailers to truly embrace diversity, equity, and inclusion from the top down — and those that do will reap the rewards.
  • Session Short Title: Diversity, Equity and Inclusion in Retail
  • Date: 2023-04-26
  • Session Time: 11:00 a.m. - Noon
  • Speaker Company: MBH Architects
  • Speaker Page Link: https://shop-marketplace.com/speakers/cynthia-hirsch-ortiz
  • Speaker Name: Cynthia Hirsch Ortiz
  • Speaker 2 Name: Adimika Owens
  • Speaker 2 Page Link: https://shop-marketplace.com/speakers/adimika-owens
  • Speaker 2 Company: Floor and Decor
  • Speaker 3 Name: Bridget Thomsen
  • Speaker 3 Page Link: https://shop-marketplace.com/speakers/bridget-thomsen
  • Speaker 3 Company: Macy's
  • Speaker 4 Name: Matthew Conrado
  • Speaker 4 Page Link: https://shop-marketplace.com/speakers/matthew-conrado
  • Speaker 4 Company: Pepsi Co.

The time has long passed for retailers to truly embrace diversity, equity, and inclusion from the top down — and those that do will reap the rewards. Putting diverse voices at the forefront allows for differing viewpoints and ideas that will benefit retailers and shoppers alike. This panel discussion, led by International President of the Retail Design Institute, Cynthia Hirsch Ortiz, will go beyond surface-level discussion of diversity and examine how DEI translates to the in-store experience, and why retailers should see it as a top priority.

Wed. April 26

Go Viral: Working With Influencers to Get Shoppers to Stores

  • Short Description: Harness the power of influencers to take your shopper marketing efforts to the next level and get customers into your store.
  • Session Short Title: Go Viral: Working With Influencers
  • Date: 2023-04-26
  • Session Time: 2:30 - 3:30 p.m.
  • Speaker Company: The Hershey Company
  • Speaker Page Link: https://shop-marketplace.com/speakers/jessica-duquesne
  • Speaker Name: Jessica DuQuesne
  • Speaker 2 Name: Missy Tiller
  • Speaker 2 Page Link: https://shop-marketplace.com/speakers/missy-tiller
  • Speaker 2 Company: SheSpeaks

Harness the power of influencers to take your shopper marketing efforts to the next level. Jessica DuQuesne, Sr. Manager Omnichannel Marketing-Walmart/Club Team Lead at The Hershey Company, and Missy Tiller, VP of Retail & Shopper Marketing at SheSpeaks will present several SheSpeaks & Hershey's case studies on how influencers can create engaging content that reaches your target audience and drives sales with great success. Through real examples, learn more about how innovative influencer campaigns can meet various objectives, further your shopper marketing goals, and make a real impact on your bottom line.

Wed. April 26

The Power of Experience in a World of Endless Options

  • Short Description: Find out how to unlock the power of experience to drive growth and win the battle for hearts and minds.
  • Session Short Title: The Power of Experience with Endless Options
  • Date: 2023-04-27
  • Session Time: 11:00 a.m. - Noon
  • Speaker Company: ChangeUp
  • Speaker Page Link: https://shop-marketplace.com/speakers/jamie-cornelius
  • Speaker Name: Jamie Cornelius
  • Speaker 2 Name: Tom Williams
  • Speaker 2 Page Link: https://shop-marketplace.com/speakers/tom-williams
  • Speaker 2 Company: Discount Tire

In today’s hyper-convenient world, where every need or want seems a click away, the experience we provide can make the difference between winning and losing, not just to other direct competitors, but other retail channels and platforms. Find out how to unlock the power of experience to drive growth and win the battle for hearts and minds.

ChangeUp will share from their latest work with Discount Tire, which just opened its new Pit Pass store concept. The concept revolutionizes the customer journey for the chain and shows how technology is used to improve the retail experience, not just create new customer touchpoints.

Thurs. April 27

How Canada's Loblaws is Winning in Sustainability

  • Short Description: Canada’s largest retailer will take attendees through a sustainability journey of real action and results.
  • Session Short Title: How Canada's Loblaws is Winning in Sustainability
  • Date: 2023-04-27
  • Session Time: 1:00 - 2:00 p.m.
  • Speaker Company: Loblaw Real Estate
  • Speaker Page Link: https://shop-marketplace.com/speakers/al-burke
  • Speaker Name: Al Burke

While many companies are still trying to figure out a useful sustainability strategy, Loblaw Companies Limited of Canada has been at the forefront during the past decade, pushing for efforts in carbon reduction and energy savings. Al Burke, Senior VP of Real Estate for Loblaws — Canada’s largest retailer — will take attendees through a sustainability journey of real action and results. Burke will explain how Loblaw got ahead of the curve, how the company plans to hit a target of net zero by 2040, and how these efforts are paying off — both for the environment and on the balance sheet.

Thurs. April 27