- Short Description:
Every customer touchpoint offers opportunities to connect and convert. This session will share the key to success by first explaining how to effectively connect creativity to commerce.
- Session Short Title:
Closing Keynote: Mastering Creative Commerce
- Date:
2023-04-27
- Session Time:
2:30 - 3:30 p.m.
- Speaker Company:
Tag
- Speaker Page Link:
https://shop-marketplace.com/speakers/laura-johnson
- Speaker Name:
Laura Johnston
- Speaker 2 Name:
Oystein Enger
- Speaker 2 Page Link:
https://shop-marketplace.com/speakers/oystein-enger
- Speaker 2 Company:
Coca-Cola Southwest Beverages
Creative commerce is the ultimate accountability test for brand marketers looking to optimize spend, reach and results across online and offline channels. To be truly effective, every campaign component must be measurable, from idea to strategy to execution to results, whether for new packaging designs, banner ads on retail media networks, social selling, at-home augmented reality, or in-store immersive displays. Every customer touchpoint offers opportunities to connect and convert. The key to success is first understanding how to effectively connect creativity to commerce.
Coca-Cola channel commercialization expert, Oystein Enger, together with Tag creative integrated marketing expert, Laura Johnston, share case studies and proven tips for leveraging creativity and data to win customer attention and enhance the overall customer experience.
- Short Description:
Canada’s largest retailer will take attendees through a sustainability journey of real action and results.
- Session Short Title:
How Canada's Loblaws is Winning in Sustainability
- Date:
2023-04-27
- Session Time:
1:00 - 2:00 p.m.
- Speaker Company:
Loblaw Real Estate
- Speaker Page Link:
https://shop-marketplace.com/speakers/al-burke
- Speaker Name:
Al Burke
While many companies are still trying to figure out a useful sustainability strategy, Loblaw Companies Limited of Canada has been at the forefront during the past decade, pushing for efforts in carbon reduction and energy savings. Al Burke, Senior VP of Real Estate for Loblaws — Canada’s largest retailer — will take attendees through a sustainability journey of real action and results. Burke will explain how Loblaw got ahead of the curve, how the company plans to hit a target of net zero by 2040, and how these efforts are paying off — both for the environment and on the balance sheet.
- Short Description:
Find out how to unlock the power of experience to drive growth and win the battle for hearts and minds.
- Session Short Title:
The Power of Experience with Endless Options
- Date:
2023-04-27
- Session Time:
11:00 a.m. - Noon
- Speaker Company:
ChangeUp
- Speaker Page Link:
https://shop-marketplace.com/speakers/jamie-cornelius
- Speaker Name:
Jamie Cornelius
- Speaker 2 Name:
Tom Williams
- Speaker 2 Page Link:
https://shop-marketplace.com/speakers/tom-williams
- Speaker 2 Company:
Discount Tire
In today’s hyper-convenient world, where every need or want seems a click away, the experience we provide can make the difference between winning and losing, not just to other direct competitors, but other retail channels and platforms. Find out how to unlock the power of experience to drive growth and win the battle for hearts and minds.
ChangeUp will share from their latest work with Discount Tire, which just opened its new Pit Pass store concept. The concept revolutionizes the customer journey for the chain and shows how technology is used to improve the retail experience, not just create new customer touchpoints.