APRIL 8-10, 2025

CHARLOTTE CONVENTION CENTER

Shop! MarketPlace is the must-attend trade event where in-store experience professionals from every sector of the industry come together to make the future of retail a reality.
00
Days
00
Hours
00
Minutes
00
Seconds

EXPERIENCE THE FUTURE OF RETAIL

Shop! MarketPlace is where retailers, brand owners and design professionals from across the globe will come to be energized by the education, networking and the discovery of the latest curated products, services and innovations impacting the future of consumer experience.

This is a must-attend opportunity to connect with industry peers in a uniquely sophisticated and experiential setting.

What do consumers want from retail? How can we adapt to meet those changing expectations? What role will leading brands play in retail evolution? Join us at Shop! MarketPlace to explore what it means to create memorable experiences at retail!

Who Should Attend

Professionals from every sector of the retail/in-store experience industry including:

  • Independent Retailers
  • Chain Retailers
  • Consumer Package Good Companies
  • Brand Owners
Shop! MarketPlace is the event dedicated to elevating the in-store experience. The concept of retail continues to rapidly evolve, and we’re bringing all the elements together to make sure you don’t miss a beat.
Shop! MarketPlace brings together the suppliers, manufacturers and service providers that can help you design your retail experience. Immerse yourself in the collaborative energy of your peers and come away with new contacts, concepts and motivation.
Interactive displays and education sessions on the show floor bring new retail concepts to life. This is more than a trade event. This is where people designing the new retail gather to spark new ideas through the power of networking and collaboration.

WHY JOIN EXHIBIT Why you should Join Event

How you transform your business as tech, consumer, habits industry dynamic change, Find out from those leading the charge.

Networking

How you transform your business as technology, consumer, habits industry dynamic

1

Great Speakers

How you transform your business as technology, consumer, habits industry dynamic

3

New People

How you transform your business as technology, consumer, habits industry dynamic

2

Have Fun

How you transform your business as technology, consumer, habits industry dynamic

4

Brands That Attended in 2024

Come for the Experience

It’s where you can experiment, get hands-on with store concepts, talk with fellow retail creators, and engage with award-winning designers, suppliers, manufacturers and solution providers. Come to Shop! MarketPlace, where the brands you know share their knowledge in deep-dive presentations, hands-on workshops, powerful Smart! Talks and keynotes. Then take it to the show floor to discover ways to put your new ideas to work.

SCHEDULE DETAILS Information of Event Schedules

World is committed to making participation in the event a harassment free experience for everyone, regardless of level of experience, gender, gender identity and expression

9:00 - 10:00 AM

Claire Coder

Main Stage Session - Opening Keynote: Claire Coder from Aunt Flow

Founded in 2016, Aunt Flow is the brainchild of its Founder and CEO Claire Coder. Ensuring everyone has access to period products, Aunt Flow has free-vend, ADA-compliant menstrual product dispensers across thousands of bathrooms in the U.S. Headquartered in Columbus, Ohio, and driven by a remote-based team across the nation, this isn’t Coder’s first foray in business – at just 16 years old, she launched her first company, designed a bag for Vera Bradley that sold out in 24 hours and has her own line of gifs. Come kick off Shop! MarketPlace 2025 in Charlotte, N.C., with Coder, whose story has been featured in Forbes, TeenVogue, TLC and more.

10:00 - 10:20 AM

Jean-Didier Allongue

SmartTalk! Session - The Next Era of Consumer Goods: Insights Driving Store Innovation

Dive into digestible consumer insights that help redefine the future of CPG development, display and store design. In this Smart Talk session, Jean-Didier Allongue of Harry’s Inc., and Carlotta Dove of IA Interior Architects, will explore what consumers are looking for in terms of personal care and how design can meet them where they are. Discover how Harry’s translates its rich brand strategy onto physical environments and see how insights impact design. (Smart Talk Station #1)

Takeaways:

  • Discover the importance of consumer insights when it comes to CPG design
  • Understand how CPGs can influence the built environment
  • Learn actionable steps that can be applied to your own brand

10:30 - 10:50 AM

Andrea Magno

SmartTalk! Session - Move Over Coffee ~ Color has the Power to Energize You!

While music is the soundtrack of our lives, color is the tapestry – it’s the backdrop, influencing us in subtle ways we may not consciously realize. This Smart Talk will uncover how color energy helps us tell our stories, communicating volumes without uttering a single word. Despite the diversity of language and culture around the world, the energetic nature of color remains universal, making it a potent tool for designers and creatives. Join us to discover the secrets of color psychology and learn how to apply this new understanding to create environments that resonate emotionally and physiologically with their inhabitants. (Smart Talk Station #2)

Takeaways:

  • Discover how the colors you chose could provide a better life/mental state for someone else
  • Learn what responsibility we have to others in our use of color
  • Understand how to transform the human experience using something as simple (and complicated) as color

11:00 AM - 12:00 PM

Michael Kubinski

Main Stage Session - Driving Luxury: The Evolution of Modern Automotive Showrooms

When it comes to showrooms, and specifically those in the automotive space, it’s imperative to create a unique in-store experience that not only speaks to the ethos of your brand, but also to your target customer. This keynote session will explore some of the latest, innovative strategies that are used to create captivating visual experiences in luxury automotive retail. Highlighting the important roles of design, technology and storytelling, attend this session to learn how to elevate customer engagement by transforming your showroom or retail store into an immersive brand destination. Discover how to make your physical space resonate and maintain global brand consistency.

Takeaways:

  • Understand the roles of technology, storytelling and design in stores and how those work together
  • Discover the importance of elevating the customer experience
  • Learn how these showroom trends can be applied to your own brand or business

12:00 - 12:20 PM

Bryan Meszaros

SmartTalk! Session - How AI Transforms Digital Signage into Personalized Experiences

Explore how Artificial Intelligence (AI) is revolutionizing digital signage and elevating the in-store experience to meet evolving expectations. This session will dive into how AI adapts to audience movements, preferences and behaviors within a space, enabling digital signage to deliver real-time, relevant content that resonates As the demand for dynamic, intuitive experiences grows, learn how AI-driven digital signage is transforming screens into personalized moments that connect with each viewer. (Smart Talk Station #2)

Takeaways:

  • See how AI translates personal preferences into real-time content.
  • Find out how AI can enhance digital signage.
  • Learn how AI can be integrated in-store to meet consumer needs

12:30 - 12:50 PM

Joe Baer

SmartTalk! Session - 25 Years of Visual Merchandising

Ask yourself: Are your guests resonating with your store experience? Are you refreshing your store to keep it exciting? Are you reimagining aspects of your original design that aren’t working as intended? Join Joe Baer of ZenGenius for this Smart Talk session that will explore this year’s ZenGenius experience at Shop! MarketPlace and the inspiration behind the concept. Visual merchandising is a tool that extends beyond the design and grand opening – how are you utilizing it? (Smart Talk Station #1)

Takeaways:

  • Discover the importance of visual merchandising and what it means for your store experience
  • Understand how to update VM in store to give yourself a creative edge
  • Explore the concept behind this year’s ZenGenius activation on the show floor

1:00 - 2:00 PM

Meredith Glansberg

Main Stage Session - Fireside Chat: How quip is Staying Ahead as an “Established Insurgent”

Now entering its 10th year, the brand quip is an established innovator in the oral care category. Driven by innovative product design and merchandising, quip has maintained its “insurgent” status despite many years of market success. Attend this in-depth fireside chat between Meredith Glansberg of quip and Leon Nicholas of Smurfit Westrock to explore how quip has continued its pace of innovation. Discover how it navigates an always changing market landscape through its holistic, omnichannel approach, leveraging its strengths even as its scale grows.

Takeaways:

  • Understand how emerging brands can navigate a challenging marketplace
  • Discover how an omnichannel approach is still key to brand successes
  • Learn how these practices and principals can be applied to your own brand or company

3:00 - 4:00 PM

Lisa Wynne

Main Stage Session - Making Sustainability Tangible: The Importance of Retailer-Brand-Supply Chain Partnership

Culture, stakeholder demands and legislative requirements are driving the notion of sustainability in North America and around the world. It's created a necessity for retailers and brands to make sustainable design tangible, from concept to documented proof. With a majority of their environmental impact, including organizational emissions, residing in their supply chains, sustainability adds a critical component to their already meaningful partnerships with their suppliers. In this in-depth panel presentation, discover how suppliers can support retailers and brands in meeting their sustainability objectives.

Takeaways:

  • Discover how retailers and brands can work with suppliers to achieve sustainable objectives
  • Examine the growing need for sustainable design across retail
  • Learn how to apply these practices and principles to your own brand

2:00 - 2:20 PM

IV Dickson

SmartTalk! Session - Reimagining Retail: Seamlessly Integrating Unique-Shaped Displays into Fixtures

In today’s competitive retail landscape, brands must create immersive, engaging experiences that captivate shoppers and reinforce their identity. This SmartTalk session will explore how innovative display technology can elevate brand storytelling, enhance customer engagement and drive in-store attribution and conversion. By integrating unconventional, high-impact digital screens directly into store fixtures – without disrupting the customer journey flow – brands can differentiate themselves, optimize space and deliver dynamic, context-aware content. This talk will showcase real-world applications, best practices for seamless integration and strategies to maximize ROI, making digital signage an essential component of a modern, revenue-driving retail environment. (Smart Talk Station #1)

Takeaways:

  • Highlight real-world situations and applications
  • Explore best practices for seamless integration and strategies to maximize ROI
  • Learn how innovative display technology is crucial to brand storytelling and customer engagement

2:30 - 2:50 PM

Albert Gilkey

SmartTalk! Session - Innovative Strategies, Memorable Environments: Key Trends from Victoria’s Secret

Discover how innovative strategies and cutting-edge technologies are reshaping the in-store experience to meet evolving customer expectations. From personalized shopping journeys to immersive digital interactions, Albert Gilkey will discuss key trends and successful case studies that highlight how Victoria’s Secret is enhancing engagement, streamlining operations and creating memorable shopping environments. (Smart Talk Station #2)

Takeaways:

  • Leave with actionable insights into implementing practical
  • Learn about new customer-centric solutions that drive loyalty
  • Discover the latest strategies to boost sales in a competitive retail landscape

4:00 - 4:20 PM

Jennifer Abernathy-Felix

SmartTalk! Session - Innovation Projects – What Happens After a Grand Opening?

You’ve designed an innovative retail project, and your store design just launched. What happens next? In this Smart Talk session, Gwen Newland and Jennifer Abernathy-Felix of Chick-fil-A will explore lessons learned after launching an innovation project. Discover some of the challenges faced when doing something different or innovative in terms of store design, and answer the question of what happens after a store’s grand opening? Understand who is impacted after a store opens and how you can support them. (Smart Talk Station #1)

Takeaways:

  • Understand the challenges faced by retailers post-opening
  • Learn how to support those impacted by potential challenges after a store’s opening
  • Discover some of the roadblocks faced when implementing an innovation project

4:30 - 4:50 PM

Ron Levac

SmartTalk! Session - How to Turn Traffic into Dollars – A Primer on Retail Media Networks

With retail media networks becoming an ever-present, and popular, phenomena in the industry, more and more retailers and customers are taking advantage of their opportunities. Not only can retail media networks generate revenue, but they also have the potential to enhance customer experiences. Join Spectrio's Chief Innovation Officer, Ron Levac, for a deep dive into Retail Media Networks and breakdown their complexities. (Smart Talk Station #2)

Takeaways:

  • Demystify RMNs and simplify them for stakeholders and highlight their revenue potential for retailers. 
  • Demonstrate how RMNs enhance customer experiences. 
  • Determine if RMNs are the right fit for your business. 

9:30 - 9:50 AM
 SmartTalk! Session - The Proof is in the Pudding: Successfully Assessing In-Store Element's Sustainability

Lisa Wynne

SmartTalk! Session - The Proof is in the Pudding: Successfully Assessing In-Store Element's Sustainability

Proving an in-store element's sustainability is no small feat, but it's becoming a legislative requirement for retailers and suppliers. As climate disclosures, and in some cases, carbon taxing, are implemented in the US and around the world, accurately assessing an in-store element for its emissions will hit everyone's bottom line. Considerations include raw materials’ characteristics and processing, in-store element production, length of life, end of life and transportation required between each stage. Learn more about how to minimize your organization's bottom line while efficiently and accurately determining an in-store element's sustainability. (SmartTalk! Station #1)

Takeaways:

  • Understand the considerations for assessing an in-store element’s sustainability
  • Learn about potential requirements for retailers and suppliers to prove an in-store element’s sustainability
  • Discover how to determine an in-store element’s sustainability with your organization’s bottom line in mind

10:00 - 10:50 AM
 Main Stage Session - Manscaped: For All Your Mancare

Marcelo Kertesz

Main Stage Session - Manscaped: For All Your Mancare

For nearly a decade, Manscaped has been committed to giving men the quality tools and routines they need for reliable personal grooming and has become known internationally for its creative marketing, messaging and brand presentation. In this in-depth discussion between Marcelo Kertész, Chief Marketing Officer at Manscaped, and Bevan Bloemendaal, learn how Manscaped disrupted men’s grooming by using humor, grassroots campaigns and digital integrations to create a brand presence that truly sets itself apart. This keynote presentation will explore how the brand meets its customers where they are and how you can communicate with your customers through unique experiences that transcend traditional strategies. (Bonus: Come and visit the Retail Challenge winning team's execution of the Manscaped brand activation on the show floor during Shop! MarketPlace.)

Takeaways:

  • Discover how unique marketing approaches can expand your customer reach
  • Learn how to create a strong and consistent brand messaging
  • Hear about how the brand set itself apart through digital and in-store experiences

11:00 AM - 12:00 PM
 Main Stage Session - Dirt to Shirt: Cotton's Resurgence Weaves Regenerative Futures

Mark Messura

Main Stage Session - Dirt to Shirt: Cotton's Resurgence Weaves Regenerative Futures

What if the clothes we wore told a story: not just one about fashion, but one of sustainability? In this keynote panel presentation, moderated by Eric Daniel of Little, hear from Mark Messura of Cotton Inc., and Eric Henry of TS Designs, as they explore the sustainable resurgence of cotton – from regenerative farming practices to smarter garment technology pioneered locally in the Carolinas. Discover how the rise and “resurrection” of cotton is pushing us toward a more circular and sustainable future.

Takeaways:

  • Discover the sustainable impact of cotton and what that means for garments
  • Understand how circular and sustainable fashion makes sense for retail
  • Learn about regenerative farming practices and what they mean for the industry at large
 

12:30 - 1:30 PM
 Main Stage Session - Closing Keynote - From Friend Zone to Forever: How to Create Brand Love and Customer Loyalty that Lasts

Bob Mitchell

Main Stage Session - Closing Keynote - From Friend Zone to Forever: How to Create Brand Love and Customer Loyalty that Lasts

If you’re in the retail industry, you’ve seen it before: Brands that customers like but don’t love. They show up when there’s a sale, but they won’t commit to a purchase. They’ll swipe right for convenience, but they won’t stick around. Why? Because they’re stuck in the friend zone. In this closing keynote presentation, discover how to move beyond transactional relationships to create true brand loyalty. Understand the importance of promises and how broken ones can kill your brand. In the end, it’s not about being the loudest, it’s about being the most meaningful.

Takeaways:

  • Discover the importance of promises and why you shouldn’t break them
  • Learn about the biggest “watchouts” and imperative “dos” and “don’ts”
  • Understand how to move beyond just a transactional relationship with customers

12:00 - 12:20 PM
 SmartTalk! Session - Human-Centric Design in the Age of AI – Finding the Balance

Jo Abbot

SmartTalk! Session - Human-Centric Design in the Age of AI – Finding the Balance

As Artificial Intelligence transforms the retail industry, its potential to enhance customer experiences is still being explored. How can brands integrate AI-driven experiences while preserving the emotional and human aspects that make spaces meaningful? This session will explore how digital innovation, interactive experiences, and human-centric design can work together to create immersive, intuitive and emotionally resonant environments. (SmartTalk! Station #2)

Takeaways:

  • Discover how AI can enhance human-centric design rather than replace it
  • Learn the importance of keeping digital experiences emotionally engaging and brand authentic
  • Understand how AI can be a force multiplier for creative teams

1:30 - 1:50 PM
 SmartTalk! Session - Emerging Brands 2.0: Navigating Evolving Market Dynamics

Leon Nicholas

SmartTalk! Session - Emerging Brands 2.0: Navigating Evolving Market Dynamics

The power of emerging brands to transform categories and drive shopper conversion is well established. As emerging brands enter their next growth phase, new success principles have emerged as category leaders and private labels are taking heed and responding to this ever-changing landscape. This Smart Talk presentation will explore the dynamics of the next phase of growth for emerging brands – such as success criteria and proven merchandising and design principles – alongside real-world examples that are setting new standards for innovation. (SmartTalk! Station #1)

Takeaways:

  • Learn how emerging brands are pushing the envelope in terms of innovation
  • Discover what the next phase of growth is for most brands
  • See real world examples of companies setting new standards for design and experience

SHOP! Awards Reception

Don`t miss this celebratory evening where we`ll honor the winners of the 67th annual Outstanding Merchandising Achievement (OMA) Awards & Global Awards. The OMA Award is the Marketing at Retail Industry’s most prestigious, largest and longest-running awards contest. New for this year, we will also honor the winners of Shop’s 2025 Design Awards. Your ticket includes hors d`oeuvres, open bar cocktails and networking with industry greats!


This year’s awards reception will take place off-site at the incredible, NASCAR Hall of Fame, just a short walk from the Charlotte Convention Center.

Check Out Our 2024 OMA Award Winners!

The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for “Display of the Year,” which represents the highest recognition the industry can bestow upon an at-retail display.

View the 2024 OMA Award Winner List

Who Should Exhibit

Attendees are seeking industry suppliers, manufacturers and service providers that offer goods and services to facilitate in-store consumer experience, including among others:
  • Signage & Graphics
  • Fixtures
  • Lighting
  • In-Store Technology
  • Architecture & Facades
  • Decorative Props
  • Mannequins & Forms
  • Flooring
  • Furniture
  • Store Design
  • Visual Merchandising
  • Design
  • Surface Material
  • Permanent, Semi-Permanent, and Temporary Displays
  • Aisle Enhancers (End
  • Caps, etc.)
  • On-Shelf Promotions
  • Foreign Trade
  • Commissions
  • Promotions
  • Materials
  • BOPIS/BORIS/ROPIS Solution Providers

Thank You to Our 2024 Sponsors

PRICING PLANS Get your Ticket

EARLY BIRD

EARLY BIRD

$219

500/500

Enter Promotional Code

Buy Ticket

All prices exclude 25% VAT

EARLY BIRD
REGULAR

REGULAR

$399

350/500

Enter Promotional Code

Buy Ticket

All prices exclude 25% VAT

REGULAR
PLATINUM

PLATINUM

$699

250/500

Enter Promotional Code

Buy Ticket

All prices exclude 25% VAT

PLATINUM

INFO UPDATE Latest News

Hello world!

Welcome to WordPress. This is your first post. Edit or

https://www.shop-marketplace.com/author/turquillambo/

Met Gala planner to

There’s such a thing as “too much information”, especially for

https://www.shop-marketplace.com/author/turquillambo/

West Elm Exhibz light

There’s such a thing as “too much information”, especially for

REACH US Get Direction to the Event Hall

HURRY UP! Book your Seat

SUBSCRIBE TO NEWSLETTER

Want Something Extra?