Creative commerce is the ultimate accountability test for brand marketers looking to optimize spend, reach and results across online and offline channels. To be truly effective, every campaign component must be measurable, from idea to strategy to execution to results, whether for new packaging designs, banner ads on retail media networks, social selling, at-home augmented reality, or in-store immersive displays. Every customer touchpoint offers opportunities to connect and convert. The key to success is first understanding how to effectively connect creativity to commerce.

Coca-Cola channel commercialization expert, Oystein Enger, together with Tag creative integrated marketing expert, Laura Johnston, share case studies and proven tips for leveraging creativity and data to win customer attention and enhance the overall customer experience.