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Go Viral: Working With Influencers to Get Shoppers to Stores

Harness the power of influencers to take your shopper marketing efforts to the next level and get customers into your store.

Presenter(s)

Jessica DuQuesne

The Hershey Company

Missy Tiller

SheSpeaks


Wednesday, Apr 26, 2023

2:30 - 3:30 p.m.


Session Description

Harness the power of influencers to take your shopper marketing efforts to the next level. Jessica DuQuesne, Sr. Manager Omnichannel Marketing-Walmart/Club Team Lead at The Hershey Company, and Missy Tiller, VP of Retail & Shopper Marketing at SheSpeaks will present several SheSpeaks & Hershey's case studies on how influencers can create engaging content that reaches your target audience and drives sales with great success. Through real examples, learn more about how innovative influencer campaigns can meet various objectives, further your shopper marketing goals, and make a real impact on your bottom line.