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The Trade Show for Retail Creators.

Create the Store of Your Dreams

  • Meet with vendors on the cutting edge of retail solutions.

  • Explore new partners to help you reach the next level.

  • Expand your knowledge in the innovative education program.

  • Network with other top retail professionals.

Shop! MarketPlace
Experiential Zones

Shop! Marketplace is all about revealing the magic of in-store experiences. One of the ways we do that is by offering experience zones which will feature interactive experiences right on the trade show floor. Developed by industry thought leaders, these zones will leave you thinking differently, and more creatively, about the experience customers have while visiting your retail store.

PAVE Student Design Challenge

PAVE’s Student Design Challenge will bring together top student design talent, industry-leading fixture manufacturers, and retail brands for a unique opportunity. The best student designs will be brought to life by our manufacturing partners to be displayed in the PAVE booth. Visitors of the PAVE booth can expect to be met with innovation, imagination, and sheer talent from this year's student designers who will be in attendance to present their work in person.

Creative Workshop Experience

Hosted by ZenGenius, this exhibit will explore the concepts of retail theater and retail therapy with an interactive display that invites visitors to participate. Experience, learn, co-create. This is the best example of what physical retail can be.

Retail Challenge Winner

This past year at Shop! Ideation 2022, the brightest minds in the retail industry came together to compete head-to-head in solving one of the industry’s toughest in-store challenges. During the Retail Challenge at Ideation, cross-functional teams were given a creative brief for a consumer experience opportunity [announced on site] and just eight hours to collaborate, ideate and create a design solution and pitch deck. Now you can see the winning team’s design concept IRL right on the show floor!

Shop! MarketPlace Smart Talks

The Shop! MarketPlace Smart Stations will feature Smart! Talks, which are interactive content experiences right on the show floor. These 20+ minute presentations represent the latest in trends, inspiration, and insights specifically geared for you, the retail creator.

Retail Tours

Join us for an afternoon of exploring some of Austin’s most up-and-coming retailers. The tours are complimentary for registered attendees and will begin and end at the Palmer Events Center. Hosted by the Retail Design Institute.

Included with your trade show pass.

OMA Awards Judging

The 2023 Shop! Outstanding Merchandising Achievement (OMA) Awards will be judged on the floor in a 3,000 sq. ft. POP experiential zone.

Shop! Design Awards

The Shop! Design Awards celebrate achievements in areas such as new store design, renovations, fixtures, visual presentation projects and in-store communications.  A showcase of the best worldwide retail store designs will be on display.

Brand Experience Lab

Interact with the latest in-store tech with Brand Experience Lab.

Schedule At-a-Glance

Tuesday, April 25

Retail Tours, 2:30 - 5:30 p.m.
Industry Welcome Reception, 6:00 - 7:30 p.m.

Wednesday, April 26

Opening Keynote, 9:00 - 9:45 a.m.
Show Floor Exhibits, 10:00 a.m. - 5:00 p.m.
Conference Session, 11:00 a.m. - Noon
Shop! Retail Design Awards, 1:00 - 2:00 p.m.
Conference Session, 2:30 - 3:30 p.m.
OMA Awards Reception, 5:30 - 7:30 p.m.
PAVE Bash, 8:30 - 11:00 p.m.

Thursday, April 27

Show Floor Exhibits, 9:00 a.m. - 4:00 p.m.
Conference Session, 11:00 a.m. - Noon
Conference Session, 1:00 - 2:00 p.m.
Conference Session, 2:30 - 3:30 p.m.

The Shop! Conference

We're serious about providing you with inspiring, meaningful, actionable content. Check out the Shop! MarketPlace conference lineup and make plans to join us Tuesday, April 25 through Thursday, April 27, 2023.

Award Presentations

We're serious about providing you with inspiring, meaningful, actionable content. Check out the Shop! MarketPlace conference lineup and make plans to join us Tuesday, April 25 through Thursday, April 27, 2023.

OMA Awards

The 2023 Shop! Outstanding Merchandising Achievement (OMA) Awards, now in their 65th year, are the Marketing at Retail Industry’s most prestigious, largest and longest-running awards contest. It recognizes and honors excellent displays that set the merchandising and design precedents of today to become the standards of tomorrow.

Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for the “Display of the Year,” which represents the highest recognition the industry can bestow upon an at-retail display.

There will be live, on-the-show-floor judging Tuesday, April 25, and the Awards Reception will take place Wednesday, April 26.

Shop! Design Awards

The Shop! Design Awards celebrate achievements in areas such as new store design, renovations, fixtures, visual presentation projects and in-store communications. Entries are cited for excellence in design, originality in use of space and materials, and quality of concept execution.

Shop! Global Awards

The Shop! Global Awards recognize excellence in point-of-purchase advertising display, marketing-at-retail activations and retail design. This competition welcomes gold award-winning projects from individual Shop! affiliates’ own industry awards around the world to celebrate international best in class.

Who Should Attend

Professionals from every sector of the retail/in-store experience industry including:

  • Independent Retailers

  • Chain Retailers

  • Consumer Package Goods Companies

  • Brand Owners

  • Design and Architectural Firms

  • Consulting and Branding Firms

  • Shop Association Members and Non-Members