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Experiential Zones

Experiential Zones

Shop! Marketplace is all about revealing the magic of in-store experiences. One of the ways we do that is by offering experience zones which will feature interactive experiences right on the trade show floor. Developed by industry thought leaders, these zones will leave you thinking differently, and more creatively, about the experience customers have while visiting your retail store.

Creative Circus Workshop
Presented by:

Immerse yourself in the vibrant spectacle of our three-ring circus of creativity! Engage in the joy of creative play, art, and dance, all crafted to be essential triggers that ignite a profound sense of well-being. Join our circus experience and harness the power of these expressive outlets to promote wellness in your life.

Participate in the festivities and leave with a treasure trove of ideas to inspire not only yourself but also your team and customers. It's a journey into the heart of creativity, where the circus becomes a catalyst for positive energy and inspiration.

Step right up and be a part of this extraordinary experience — a celebration of creativity that transcends boundaries and enhances the well-being of all who join the circus – only at Shop! MarketPlace.

2023 Shop! Ideation Retail Challenge Brought to Life
Sponsored by: Acrylic Design Associates, Dynamic Resources, L&S, Lynx Innovation, Moss, Nelson Worldwide, OPTO, Visual Citi, Visual Creations/Rose Display

Only at Shop! MarketPlace can you experience this immersive 20'x20' pop-up store for the iconic beauty and wellbeing brand AVEDA. This Experiential Zone features a real life build out of the winning concept from the 2023 Retail Challenge which took place during Shop! Ideation last October.

The annual Retail Challenge is an all-day creative sprint that brings together 10 teams of retailers, designers, brands, suppliers and manufacturers, and challenges them to create a retail design or activation based off a brief provided on-site.

The winning pop-up was created to be an extension of Aveda's powerful brand mission to elevate global macro trends of wellbeing and self-care, with the intention that it be used as a traveling experiential brand beacon in multiple cities and events. Watch the 2023 Retail Challenge recap video here for an inside look into this past year's challenge, and attend Shop! MarketPlace to experience the concept in real life and be inspired!

PAVE & Fred Meyer Student Design Challenge
Sponsored by:

PAVE’s Student Design Challenge will bring together top student design talent, industry-leading fixture manufacturers, and Fred Meyer, an American chain of hypermarket superstores, for a unique on-site design opportunity.

Students will be tasked with creating a flexible merchandising system for the retailer with a variety of criteria to follow. The best student designs will be brought to life by our manufacturing partners to be displayed in the PAVE booth. Attendees can expect to be met with innovation, imagination, and sheer talent from this year’s student designers who will be in attendance to present their work in person. Come support and cheer on the future leaders of our industry at the PAVE Design Challenge only at Shop! MarketPlace!

An Artificial Intelligence Playground: Unleash Your Creativity
An A.I. Experiential Lab
Sponsored by:    
Xerox, C-Pathe, Accel, Tarkett, DIFab, Ex-Sell

Whether you’re a novice or already harnessing its power, this lab is designed to spark creativity and shed light on the A.I. frontier. Join us “hands on” in this experiential lab to engage with cutting-edge technologies alongside A.I. enthusiasts and mentors as they guide you through projects and discuss where A.I. is impacting all disciplines of the retail industry.

From material selection and space planning to trends and cost estimates, you’ll walk away with newfound insights and inspiration!

Customer Engagement Pavilion
Presented by:
Sponsored by: Legrand, SageNet, Snap Install, I5, ELO, Crimson AV, Navori Labs, Videri

Come participate in a highly curated, hands-on experience offering a glimpse into cutting-edge digital signage innovations tailored to elevate customer engagement at retail. In our Customer Engagement Pavilion hosted by the Digital Signage Federation, explore a diverse array of digital signage solutions and applications designed to captivate and enhance the costumer experience. This pavilion is a must-visit area on the show floor for industry professionals seeking to stay ahead of the curve.

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2023 OMA Award Winners

The 2023 OMA Award Winners

The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and  become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.

Join us in congratulating this year's winners!

Download the 2023 OMA Award Winner List

Thank you to our 2023 judges:

Ryan Brevda, Ryan Scott Displays
Brendan Nash, Command N
Melissa Mcintosh, McKee Foods Corporation
Steve Wilson, Pep Promotions
Christiana Howard-Ritchie, TC Transcontinental
Tammy Morgan, Maybelline
Barry Fowler, Campbell Soup Company
Alex Sin, WestRock Company
Carrie Patzke, Menasha Packaging Company
Jeremy Sackett, Inesco Display
Lisa Kee, Firestone Walker Brewing Company
Jeffrey Rafalski, Vanguard Packaging
Tiffany Pieja, Hershey's
Rosii Del Castillo, Nestlé
Melissa Molyneaux, Innomark Communications
Steve Moon, The Integer Group
Pamela Venn, Nestlé
John Davies, OSI Creative
Robb Northrup, siffron
Tamara Carlyon, Target
Mike Sybilrud, Spectas
Brian Mumau, Great Northern Corporation
Liz Hobbs, Hershey's
Nick Hughes, WestRock Company
Katie Mckillip-Von Feldt, Niven
Katy Blancett, Heaven Hill Brands
Michelle Houp, Creative Tonic
Craig Phillips, McKee Foods Corporation
Jerry Fox, Bish Creative
Rachelle Rudloff, The Wine Group
Scott Brevda, Ryan Scott Displays
Mike Bombaci, Green Bay Packaging
Karl Flowers, PepsiCo
George Povich, Edo Agency
Craig Pierce, Flower City Group

Are You Ready to Enter?

Don't miss another year! Sign up now, and we'll let you know when entries for the 2024 OMA competition open up!

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OMA Judge Info Pages

2023 OMA Judge Details

Welcome judges! We'll share helpful details about the judging process on this page for you.

Judge Training: March 14, 2023

Download Slides

Key Dates

  • March 20-26, 2023

    Online Judging (phase 1)

  • April 25, 2023

    8:00 a.m.

    Live Judging (phase 2). Shop! MarketPlace at the Palmer Events Center in Austin, Texas.

  • April 26, 2023

    5:30 - 7:30 p.m.

    Shop! Awards Celebration at the Palmer Events Center in Austin, Texas.

Links & Tips

  • Link to Judging System

    Click Here!

  • Working on a mobile device?

    8 a.m. - Noon

    The judging screens look a bit different on mobile. And they are slightly different from device to device! Just let one of the admin team know if you need any help.

Read more …OMA Judge Info Pages

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Shop Retail Challenge

2022 Retail Challenge

This past year at Shop! Ideation 2022, the brightest minds in the retail industry came together to compete head-to-head in solving one of the industry’s toughest in-store challenges. During the Retail Challenge at Ideation, facilitated by Bevan Bloemendaal, Chief Brand and Creative Officer for NELSON Worldwide, cross-functional teams were given a creative brief for a consumer experience opportunity [announced on site] and just eight hours to collaborate, ideate and create a design solution and pitch deck. 

Harnessing ingenuity, creativity and a disruptive mindset, the teams, comprised of professionals from a variety backgrounds and experiences, pitched their concepts to our panel of judges, and were scored on criteria including level of disruption, experience, emotion, innovation, creativity, business value and overall presentation. The 2022 winning team, led by Robyn Novak, Executive Director of Strategy & Development for AGAR, earned the coveted top award. Now this spring, you can see the winning team’s design concept IRL at Shop! MarketPlace’s one-of-a-kind Retail Challenge Experiential Zone right on the show floor!

The Pitch

General Overview of the 2022 Retail Challenge Pitch to Teams:

Ten teams were given the challenge to reimagine a vacant store among a small strip mall in Columbus, OH. The teams were able to create their own retail concept, design, and extend it outward to the façade. 

Cross-functional teams were given a creative brief for a consumer experience opportunity and just eight hours to collaborate, ideate and create a design solution and pitch deck. The overall concept centered around creating something accessible and exciting while utilizing the entire available space. 

Click the image below to read the information participants were given to work with: 

Shop Retail Challenge Cover

Teams were judged on:

  • the pitch deck they crafted
  • overall experience of the space for consumers
  • whether or not if it was disruptive/disrupted the “norm”
  • the incorporation of phygital elements
  • final presentation gven to judges

Discover what happens when the brightest minds in the retail industry come together, for the first time as a team, and compete head-to-head to solve one of the industry’s toughest in-store challenges. Stop by the Retail Challenge Experiential Zone, meet some team members, and see how the winning design evolves each day.

See the creativity at work: Ideation Retail Challenge

 

 

Register Today

Read more …Shop Retail Challenge

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Experiential Zones

Discover Shop! MarketPlace Floor Experiential Zones!

Experiential Zones at Shop! Marketplace bring the ultimate in-store experience to life.

Get inspired live in Austin!

Register Now

Shop! MarketPlace
Experiential Zones

Shop! Marketplace is all about revealing the magic of in-store experiences. One of the ways we do that is by offering experience zones which will feature interactive experiences right on the trade show floor. Developed by industry thought leaders, these zones will leave you thinking differently, and more creatively, about the experience customers have while visiting your retail store.

  • PAVE Student Design Challenge

    PAVE’s Student Design Challenge will bring together top student design talent, industry-leading fixture manufacturers, and Home Depot for a unique opportunity. The best student designs will be brought to life by our manufacturing partners to be displayed in the PAVE booth. Visitors of the PAVE booth can expect to be met with innovation, imagination, and sheer talent from this year's student designers who will be in attendance to present their work in person.

  • Creative Workshop Experience

    Hosted by ZenGenius, this exhibit will explore the concepts of retail theater and retail therapy with an interactive display that invites visitors to participate. Experience, learn, co-create. This is the best example of what physical retail can be.

  • Ideation Retail Challenge Winner

    This past year at Shop! Ideation 2022, the brightest minds in the retail industry came together to compete head-to-head in solving one of the industry’s toughest in-store challenges. During the Retail Challenge at Ideation, cross-functional teams were given a creative brief for a consumer experience opportunity [announced on site] and just eight hours to collaborate, ideate and create a design solution and pitch deck. Now you can see the winning team’s design concept IRL right on the show floor! Learn more...

  • Shop! MarketPlace Smart! Talks

    The Shop! MarketPlace Smart Station will feature Smart! Talks, which are interactive content experiences right on the show floor. These 20+ minute presentations represent the latest in trends, inspiration, and insights specifically geared for you, the retail creator. Learn more...

  • Retail Tours

    Join us for an afternoon of exploring some of Austin’s most up-and-coming retailers. The tours are complimentary for registered attendees and will begin and end at the Palmer Events Center. Hosted by the Retail Design Institute.

    Included with your trade show pass.

  • OMA Awards Judging

    The 2023 Shop! Outstanding Merchandising Achievement (OMA) Awards will be judged on the floor in a 3,000 sq. ft. POP experiential zone.

    Stick around and celebrate with us as the winners are announced, along with the Global Award winners, on Wednesday, April 26 from 5:30 - 7:30 p.m. Purchase your tickets today!

  • Shop! Design Awards

    The Shop! Design Awards celebrate achievements in areas such as new store design, renovations, fixtures, visual presentation projects and in-store communications.  A showcase of the best worldwide retail store designs will be on display.

  • Tech Experience Lab

    Interact with the latest in-store tech with Brand Experience Lab. Hosted by BEL United.

  • Lego Experience

    Get ready for a hands-on experience building the ultimate Lego design. Hosted by Ryan Scott Displays.

Schedule At-a-Glance

  • Tuesday, April 25

    Retail Tours, 2:30 - 5:30 p.m.
    Industry Welcome Reception, 6:00 - 7:30 p.m.

  • Wednesday, April 26

    Opening Keynote, 9:00 - 9:45 a.m.
    Show Floor Exhibits, 10:00 a.m. - 5:00 p.m.
    Conference Session, 11:00 a.m. - Noon
    Shop! Retail Design Awards, 1:00 - 2:00 p.m.
    Conference Session, 2:30 - 3:30 p.m.
    OMA and Global Awards Reception, 5:30 - 7:30 p.m.
    PAVE Social, 8:30 - 11:00 p.m.

  • Thursday, April 27

    Show Floor Exhibits, 9:00 a.m. - 4:00 p.m.
    Conference Session, 11:00 a.m. - Noon
    Conference Session, 1:00 - 2:00 p.m.
    Closing Keynote, 2:30 - 3:40 p.m.

Who Should Attend

Professionals from every sector of the retail/in-store experience industry including:

  • Independent Retailers

  • Chain Retailers

  • Consumer Package Goods Companies

  • Brand Owners

  • Design and Architectural Firms

  • Consulting and Branding Firms

  • Shop Association Members and Non-Members

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