With a background as an industrial designer with experience in furniture design, exhibit design, and fashion runways, Mardi Najafi has been immersed in the world of retail design for 25+ years.

Mardi is passionate about creating memories through unique moments and unexpected details. As the VP, Retail Strategy and Design at Figure3, his ability is to bring a client’s brand vision to life and create innovative and transformative retail experiences.

A firm believer in the value of sharing knowledge, Mardi spent several years as a professor at a number of distinguished design schools around the world, and today his design projects benefit from his commitment to success through collaboration. Mardi has worked on many notable award-winning projects for clients such as Telus, Surterra Wellness, and Penguin Shop.