Tom Williams is Executive Vice President and Chief Experience Officer of Discount Tire. He was hired in 1986 in Houston, Texas and has moved through all operational positions including SVP of operations in 2013. During his time at corporate, he has overseen safety, learning and development, all marketing and advertising, and leading the Omni segment formed in 2015. In 2021, he took on the newly created role of Chief Experience Officer overseeing both the employee and customer experience end-to-end. Currently in charge of all eCommerce, Retail Innovation, Customer Experience and Employee Experience, Mr. Williams is transforming the way Discount Tire does business across all channels.