Laura Johnston is an award-winning Shopper Marketing creative, with multiple gold, silver and bronze Effies and Reggie Awards for shopper, B2B and mobile marketing. 

Her career in digital, promotional, experiential and shopper marketing activation includes development of creative commerce campaigns for Fortune 500 brands such as Coca-Cola, Levi’s, Procter & Gamble, Ford, Disney, Visa, Microsoft, KFC, SC Johnson, and many others. Laura’s proudest accomplishments include successfully relaunching Diet Coke with a new generation of consumers, and helping OREO set an official World Record for the World’s Largest Dunk. 

Laura is listed in “Who’s Who of Shopper Marketing,” is a regular guest lecturer at Northwestern University’s Medill Graduate School and Michigan State University, as well as a keynote speaker for 4A’s annual summit.