Frito Lay has developed a collection of displays that fit extremely well in the convenience store markets that emphasize certain flavor enhancements of their variety of snack products. The first execution was for flaming hot and they developed an oversized fire extinguisher. The second adoration, they focused on intense flavor, where a jalapeno pepper was the attraction. Nothing is more attractive and attention getting than their iconic Chester Cheetah. We wanted to create an iconic display worthy of selfies on Instagram and other social media outlets showcasing the Cheetos brand. The simple and bold direct look of a 3-D Chester Cheetah was a homerun. This display was made for convenience stores and small grocery stores and was merchandised with single serve Cheetos products. All Frito Lay displays are managed by a DSD, direct store delivery, network. The preceding displays have been extremely successful in this market. The objective was to develop a durable, fun, 3-D Chester holding all of their fun snacks. Special consideration for material selection, durability, functionality, ease of assembly and most importantly ease of shopping were parameters we needed to consider. The target is all fans of Cheetos products and consumers looking for a taste experience, for the Cheetos brand has numerous flavor and line extensions that can be merchandised on this 3-D spectacular display.