Our customer chose our firm to design and execute a new large format grocery endcap for their salty snack portfolio of products. The three primary objectives for the new endcap were:
1. Design must have a WOW factor unique to the grocery landscape
2. Engage the consumer from a distance and up close
3. Must have the ability to merchandise the customer's complete portfolio of snack products
Gold
Snack Products
Permanent
by Spectas
for Campbell’s Snacks
Are You Ready to Enter?
The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
Don't miss another year! Sign up now, and we'll let you know when entries for the 2024 OMA competition open up!
