Since the company began in 1924, Milwaukee Tool has led the industry in developing innovative solutions that deliver increased productivity and unmatched durability for professional construction users. To launch their M18 stapler, they needed to bring the same innovation and durability to their display for their "red team" retailers. The display needed to speak to the professional contractor, but also get off the shelf where the DIY’ers could engage and experience the quality and value Milwaukee Tool offers. The initial ask was for the display to merchandise their utility stapler and product, but the design also needed to be versatile to hold future innovative tools when they come to market.