Marchon Eyewear was looking for a display that would feature their Pure, lightweight eyewear.  The main priority of the display was to have it embody the minimalism, high quality craftsmanship and lightweight look and feel of the product.   Specific color palettes were provided to represent a light and fresh overall appearance.  Marchon wanted the team to create a method of showcasing this color palette in a non-traditional way and one that emphasized the lightweight nature of the product and their tagline "lightweight eyewear that wants to be seen."  The footprint needed to be small to allow for increased placement in optometrists' office locations.  The display had to hold a minimum of 35 SKUs and be shoppable only from the front.  The Pure frames needed to be the focus of the display.