Marchon Eyewear had a need for a display that would feature their highly durable Flexon frame for eyeglasses. They wanted the display to clearly demonstrate the strength and flexibility of the frame through simulating some form of compression of the eyeglass frame. The display should have a minimal but impactful footprint, hold 24 SKUs and be shoppable from all sides. There must be an area for viewing the glasses when tried on by the shopper, and allow for easily removing and replacing the frames when being tried on. The overall display look and feel should speak to the strength of the product and Marchon's premium brand.
Silver
Healthcare
Permanent
by Trans World Marketing
for Marchon Eyewear
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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