The objective of the L’Orèal Paris Walmart Elvive Hyaluron Endstand was to launch the Elvive shampoo and conditioner variant that included Hyaluronic Care Complex, which was a Walmart-exclusive product. The design is meant to highlight the product and create a confident, uncluttered space to view and shop the product while drawing attention to the endcap, depicting the increased hydration and moisturization the product provides, and driving traffic to the area where shoppers could choose the product.

The design also needed to incorporate elements to trigger recognition of the brand and hyaluronic acid products, of which L’Orèal has the #1 skincare serum brand.