The objective of the Dr. Squatch Permanent Endcap for Fred Meyer was to accommodate the brand’s core product line of deodorant, hair care, and bar soap in a display that created a single, easy-to-shop destination for shoppers of men’s personal care products.
Recognizable elements from Dr. Squatch’s media and advertising were leveraged to connect with core shoppers quickly, utilizing a center graphic panel that had adjustable shelf placements to accommodate varying shelf positions for easy in-store execution.
Bronze
Hair Care & Skin Care
Permanent
by WestRock
for Dr. Squatch
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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