Our customer was redesigning their front-end checkout area to a queue line process from multiple checkout lanes. In the process, they needed to develop a new display solution for their bulk pet treats. Bulk pet treats had been displayed in an open-air display that caused the product to go stale too quickly, and the overall display was too large for their new layout. The display appearance and presentation were not consistent throughout the chain. The customer’s creative team provided a concept of what they wanted to accomplish. The end objective was to create an affordable display that would be adaptable to various footprints and keep the product fresh with enclosed containers yet accessible to shoppers.
Gold
General Merchandise
Permanent
by Siffron
for Petco
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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