There is no denying that consumers are still spending more time at home since the start of the pandemic. New patterns of eating and snacking at home have taken hold. For Hershey, this created an opportunity to "exercise a different kind of innovation, one that meets new occasions with the tried-and-true beloved brands, packaged in different ways." Based on their own, internal consumer research, Hershey unveiled two new pack types that were created based on these changing consumer behaviors and the evolving retail landscape: the Pantry Pack, which holds 25 snack-size pieces

In support of this innovative pack-type launch, The Hershey Company wanted to design a quarter-mod display to launch the product into retail. The display would need to hold full cartons of the new Pantry Packs. With the product being a new concept and different from what the consumer was used to; the display had to have big information panels to billboard the product uses. The Hershey Company wanted to showcase that the packs could be stored at room temperature in pantries or chilled in the fridge/freezer. Shopper education was essential to understanding the unique and novel value proposition of the Pantry Pack.