In the grocery channel, bread is one of the fastest moving products and has to be managed daily by route drivers for freshness and replenishment. Pepperidge Farm is considered a premium brand when it comes to sliced bread. For years they produced numerous displays that fit in various markets. The challenge was to create a one SKU display that would work in all markets such as convenience, small grocery, large grocery, mass etc. Pepperidge Farm’s family of breads is priced higher than most and therefore this display needed to be aesthetically pleasing. This universal piece allows a quicker shopping experience for today’s perimeter shopper. Retailers can adjust the shelves to accommodate their footprint, allowing Pepperidge Farm to stand out in the competitive bread category.