Harley-Davidson needed a retail experience that could demonstrate the jaw-dropping power of fully custom audio. The previous experience was clunky-at-best, with dealerships having to fire up two bikes - one with a custom audio system and one with a stock audio system - to show the difference in sound quality.
The Ask: Create an eye-catching, ear-catching, interactive experience housed within a display that fits today's Harley-Davidson brand.
The Solution: A 15.6" touchscreen allows consumers to navigate the experience (guided by LEDs to highlight the product being demonstrated). Once the user hears the difference between stock and fully custom audio, they're sold! They can then navigate saddlebag and grille options and select speakers that best fit their ride.
“This has been a successful program for us,” says the Retail Environment Manager at Harley-Davidson. "Not only are we seeing an uptick in sales, our dealers are grateful we've been able to streamline the demo process and couldn't be happier with the ease of use for associates and consumers alike."
Bronze
Entertainment, Games & Toys
Permanent
by Innovative Marketing Solutions
for Harley-Davidson
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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