Design and Build a display for Amazon’s new Fire TV that will be installed in 100 Best Buy Stores across America. The Fire TV needs to be the "Hero" of the display. The Shopper experience should be straight forward: Push a button and get educated on the product’s features and benefits. It must highlight that this product is more than just a TV, it’s hands-free and voice control activated through Amazon Alexa’s AI technology, helping the consumer learn all about the Fire TV experience. Create Changeable graphics to help further educate the consumer with more specific call outs ranging from phrases like “Brilliant 4K Ultra HD”, “Hands Free with Alexa”, and “All your entertainment in one place”. Create an attract loop for the TV to entice the shopper into taking a closer look. Feature the Fire TV Remote next to the TV, so the consumer can see its esthetic design and special capabilities. The display must be easy to install at Best Buy. The Endcap will ship out "Knock Down" to help minimize the amount of parts to install. Create assemblies at the manufacturing plant that can be hung off the existing in-store endcap upright. Display must conform to all Best Buy in-store requirements. Colors, materials, and finishes must follow Amazon’s CX2020 brand guidelines. This Fire TV experience must be engineered and built to last at least three years in-store.