Sally Hansen requested a disruptive, temporary, in-aisle floorstand display in 700 Shoppers Drug Mart stores in Canada to promote their new, improved Good. Kind. Pure™ nail polish, infused with bamboo extracts and marine algae. The target market for these products is Canadian women in the their mid-20s to mid-40s seeking more natural and environmentally friendly products in her life. Still 16-Free and 100% Vegan, new Good.Kind.Pure™ nail polish touts an enhanced formula that protects nails from environmental aggressors while performing like regular nail polish. Since the polish retails for less than $10 per bottle, this target market is geared toward a middle-income, value-conscious customer.

The customer asked for a sustainable paper solution in both Canadian French and English to align with the sustainable nature of the new nail care products and overall sustainability goals. Display design solutions were requested to showcase as many of their 44 nature-inspired nail polish colors as possible and incorporate bamboo graphics into the design of the structure to further highlight the eco-friendly products. The display was slated to be in store for three weeks.