Viktor & Rolf is known as a high-end fashion house with style and haute couture embedded into its brand DNA. V&F wanted their Ulta debut wanted their in-store display to imbed the brand's imaginative storytelling and understand their fragrance immediately; a showstopping display that complemented the fragrance's big complex floral fragrance, modern, sharp edges, with romantic and feminine attributes that carried a floral explosion in-store.
Bronze
Cosmetics & Fragrances
Permanent
by Outform Group
for L’Oreal Luxe Division Group: Viktor & Rolf
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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