Ralph Lauren Cityscape Large-Scale Display for Macy’s
The objective of the display was to execute an eye-catching, large-scale piece that matched the client's vision for a blingy, sparkling interpretation of the Manhattan, NY skyline. The display required the use of permanent materials to create a refined structure durable enough to withstand a multi-month holiday shopping season in Macy's stores nationwide. While the display itself holds minimal product by design, it needed to pull shoppers in and build brand awareness for Ralph Lauren in the fragrance department where many luxury brands compete for attention with super premium displays and imagery.
Gold
Cosmetics & Fragrances
Permanent
by Bish Creative
for L’Oreal USA
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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