Crook and Marker's 2nd annual 'Cinco de Margo' campaign was designed to encourage national retailers and local chains to order pallets of organic brewed carbonated cocktails for a roadshow activation which featured product samplings, games, and giveaways. The in-store promotion included a variety of themed merchandise displays to command floor space and encourage shoppers to follow the brand. The replica of the van was coined the 'flavor bus', designed to be used as case stacker endcaps, which intuitively communicated the campaign and the countdown clock featured on the dimensional pole topper inspired anticipation for the big Marg Mobile visit.
Bronze
Carbonated Drinks
Temporary
by Orora Visual
for Crook & Marker
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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