As a part of their integrated marketing initiative for World Cup 2022 in Qatar the client needed a 360 degree, soccer stadium-shaped, permanent display that would be a silent impulse sales generator in grocery stores. The unit would be a standalone, island display implemented nationwide before the sporting event and afterwards it could be reused for different soccer events to impulse the purchasing of an array of Coca cola product. Had to be attractive, eye-catching.
Bronze
Carbonated Drinks
Permanent
by Diseko Soluciones
for Coca-Cola Femsa
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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