DICK’S Sporting Goods wanted to refresh the kit of parts for their vertical men’s activewear brand, VRST. They needed a floor display that offered the following: (1) easy assembly; (2) durability; (3) functionality; and (4) longevity at retail.
DICK’S wanted a well-branded permanent solution that would attract shoppers to VRST. They understood that a floor display would increase interaction levels and prioritized durability and strength. Easy execution was also important, given that store personnel would determine placement and perform installation.
The target market is active men, especially those in their mid-twenties. The logo should attract male shoppers who run, golf, and wear athletic apparel in leisure. Many stores make this a stopping point for shoppers to learn more about the brand with information about VRST.
Bronze
Athletic
Permanent
by Innomark Communications
for Dick’s Sporting Goods
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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