The objective for the project was to create a modular wall system that could act as the backdrop and foundation element within a Fish Hippie Shop in Shop destination. The client wanted a style that emulated the brand and reflected the high quality, coastal lifestyle of their product lines. Fish Hippie needs maximize adaptability for not only their varying planogram but also the widely different store locations within the independent store locations.
Gold
Athletic
Permanent
by Ryan Scott Displays
for Waterside Brands, Inc.
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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