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The 2024 OMA Award Winners

The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.

Join us in congratulating this year's winners!

For a full list of winning displays, please visit the Winners Gallery here:


Special Awards

Display of the Year - Permanent

EcoXGear Audio End Cap, Innovative Marketing Solutions, Inc.

Creative Award - Permanent

Proximo Whiskey Speakeasy Portfolio Display, Bish Creative Display

Budget Award - Permanent

Proximo Whiskey Speakeasy Portfolio Display, Bish Creative Display

Display of the Year - Temporary

Target Marks & Spencer Holiday Bus, Great Northern Instore

Creative Award - Temporary

Bud Light Texas Oil Derrick, Outform

Budget Award - Temporary

Colgate Walmart Total Plaque Pro Release Toothpaste/Toothbrush PDQ, WestRock


Category Awards

Athletic - Permanent

Silver Ping Premium Slat Wall Display, Trans World Marketing

Bronze Shimano Reel Showcases, Ryan Scott, Inc.

Athletic - Temporary

Silver Gillz Full Pallet Hanging PDQ, Ryan Scott, Inc.

Beverages - Beer - Permanent

Gold Corona Palm Tree, Creative Instore Solutions

Silver Hoop Spiked Iced Tea Product Introduction, Bish Creative Display

Bronze Corona Taco Cart, Creative Instore Solutions

Bronze Michelob Ultra Golf, The Royal Group

Beverages - Beer - Temporary

Gold Bud Light Texas Oil Derrick, Outform

Silver Miller Lite Brew-dreaux Mardi Gras Display, Bish Creative Display

Bronze Michelob Ultra F1 Racing Kit, Outform

Bronze Lone River Timber Mass Display, Pratt Display

Beverages - Wine and Liquor - Permanent

Gold Proximo Whiskey Speakeasy Portfolio Display, Bish Creative Display

Silver Sugarlands Master Distillery Collection Display, Bish Creative Display

Bronze 1000 Stories Symbolic Buffalo Program, Bish Creative Display

Bronze Maestro Dobel PGA Tour Golf Cart Display, Bish Creative Display

Beverages - Wine and Liquor - Temporary

Gold “Kraken the Ship” Spiced Rum Display, Bish Creative Display

Silver Tin Cup Spirit of Adventure Display, Bish Creative Display

Bronze Cutwater Large Holiday Bar, Outform

Bronze School of SEAGLASS Wine Display, Outform

Books, Stationery, and Office Supplies - Permanent

Gold Logitech Staples Brand Shop Display, Inesco

Books, Stationery, and Office Supplies - Temporary

Bronze Logitech Staples 2023 Back To School Pallet, Great Northern Instore

Bronze Brother Holiday Shipper Display, Innomark Communications

Carbonated Drinks - Permanent

Gold Monster Transformer Floor Display, Creative Instore Solutions

Silver FLAVOR ISLAND, DISEKO SOLUCIONES S.A. DE C.V.

Carbonated Drinks - Temporary

Gold Monster UFC Fighting Ring, Bish Creative Display

Silver Coke "Smartwater Camper", Pratt Display

Bronze Coca-Cola Holiday Lobby Display, Westcott Displays, Inc.

Bronze Coca-Cola Crawfish Shack Display, Flower City Group

Club Store - Retailer - Temporary

Silver Sam's Club Irish Spring Pallet, WestRock

Convenience Store - Retailer - Permanent

Gold USA - C-Store Digital End Cap, Mondelez International/Unified Resources in Display

Convenience Store - Retailer - Temporary

Silver Mountain Dew Baja Blast Small Shipper Display, Great Northern Instore

Bronze Lindor Merchandising Tower & Arch, Quad In-Store

Cosmetics and Fragrances - Permanent

Gold Glossier - Sephora 2-Bay Fixture, Marketing Alliance Group

Silver CVS Responsible Beauty End Cap, The Royal Group

Bronze Pat McGrath - Ulta Permanent Display, Marketing Alliance Group

Bronze CVS Japonseque End Cap, The Royal Group

Cosmetics and Fragrances - Temporary

Gold Viktor & Rolf Holiday Spectacular, Bish Creative Display

Silver CoverGirl Cleantopia Family, Menasha

Bronze NYX Professional Makeup - Barbie Dreamhouse End Cap, WestRock

Bronze Tarte Tower for Sephora, Marketing Alliance Group

Digital Interactive - Permanent

Gold Arlo Convergence Zone for Best Buy Stores, DARKO

Silver XUMO End Cap, Lynx Innovation

Bronze Amazon Brand Wall, Lynx Innovation

Bronze H&M QuadPod, Outform

Drug Store - Retailer - Permanent

Bronze Mars Wing, The Royal Group

Entertainment - Permanent

Silver Steelseries 3' Foot Gaming Accessories End Cap Microcenter, OSI Creative

Bronze Hisense Best Buy End Cap, Trans World Marketing

Bronze Turtlebox Floor Display, Ryan Scott, Inc.

Entertainment - Temporary

Silver InComm Payments' Rite Aid Gaming Display, WestRock

Bronze Hasbro Transformers 7 Trend Pod, BAY CITIES

Food - Permanent

Gold Belvita Oversized Coffee Mug, Bish Creative Display

Silver Lily's Premium Chocolate Display, Bish Creative Display

Food - Temporary

Silver USA - Treat 'em to a Tasty Good Time, Mondelez International/Eastwest Marketing Group

Bronze Mexico - Xmas 1 Pallet "Gift" MSM, Mondelez International/Total Marketing Support

Bronze Kona x King's Hawaiian: Wave Spectacular, Outform

General Merchandise - Permanent

Bronze HEB Battery End Cap, Ryan Scott, Inc.

General Merchandise - Temporary

Silver Pet Honesty Quarter Pallet Display, Innomark Communications

Bronze Walmart Trial & Travel Train MVP, Vanguard Packaging

Bronze Venus Miami Launch End Cap, WestRock

Hair Care and Skin Care - Permanent

Silver DOVE DORADO END CAP PREMIUM, INNERCIA USA LLC

Bronze Lancôme - Ulta Permanent, Marketing Alliance Group

Bronze End Cap Ultra Vita PANTENE, Visual Branding

Hair Care and Skin Care - Temporary

Silver DOVE DORADO FLOOR STAND, INNERCIA USA LLC

Bronze Hero, International Paper

Bronze Olay Premium Pallet, Pratt Display

Healthcare - Permanent

Gold Oral B Liverpool Island, DISEKO SOLUCIONES S.A. DE C.V.

Silver Oral B Golden Digital End Cap, DISEKO SOLUCIONES S.A. DE C.V.

Bronze Marchon Video Eyewear Display, Trans World Marketing

Bronze TriBlend Rotating Personal Care, Visual Branding

Healthcare - Temporary

Silver GILLETTE CARBON ISLA, INNERCIA USA LLC

Bronze Cabinet Health Target End Cap, WestRock

Bronze Cora Display Group, WestRock

Home and Garden - Permanent

Bronze Stainmaster Paint Display, Innovative Marketing Solutions, Inc.

Home and Garden - Temporary

Silver Costco Blink Whole Home, BAY CITIES

Bronze Dewalt Powerstack End Cap Signage, International Paper

Bronze WOW Mold Armor Half Pallet, WestRock

Mass Merchandise - Retailer - Permanent

Gold EcoXGear Audio End Cap, Innovative Marketing Solutions, Inc.

Silver USA - Digital 4 Way Display, Mondelez International/Unified Resources in Display

Mass Merchandise - Retailer - Temporary

Gold Target Marks & Spencer Holiday Bus, Great Northern Instore

Silver Athena Club Target End Cap, Great Northern Instore

Bronze Coca-Cola PUBLIX Santa's Workshop, Harding Display

Bronze Kraft Heinz Canada Burger Destination Spectacular, The Central Group

Personal Electronics and Software - Permanent

Silver Segway End Cap, Lynx Innovation

Bronze Canon Target Camera Display, Innomark Communications

Bronze Legion Go End Cap Display, Innomark Communications

Personal Electronics and Software - Temporary

Gold PopSockets Grip & Go Target End Cap, Vanguard Packaging

Snack Products - Permanent

Gold Slim Jim 3.0 Macho Man Counter Display, Bish Creative Display

Bronze Pringles & Cheez-It Spinner Trees, siffron

Snack Products - Temporary

Silver Spain - Suchard Christmas Cottage, Mondelez International/Total Marketing Support

Bronze 2023 Halloween Arch-A-Way, International Paper

Bronze Nestle Camper Instore Theatre, The Central Group

Specialty Retailers and Services - Permanent

Bronze MadJax Cart Accessory Merchandising System, Ryan Scott, Inc.

Bronze Kontoor-Wrangler, OSI Creative

Specialty Retailers and Services - Temporary

Gold Fleet Farm Toyland, Innomark Communications

Silver Liquid IV Sampling Center for Bars and Restaurants, Bish Creative Display

Bronze VMC Boxing Ring Display, Great Northern Instore

Bronze Ultra Mobile Rocket Launch Kit, BAY CITIES

Supermarket - Retailer - Permanent

Gold Hershey Beacon End Cap, Universal Retail Displays

Bronze TOPO CHICO ISLAND, DISEKO SOLUCIONES S.A. DE C.V.

Bronze USA - Grocery Digital End Cap, Mondelez International/Unified Resources in Display

Supermarket - Retailer - Temporary

Gold Community Coffee Mardi Gras Pallet Display, Flower City Group

Silver LaMarca Kroger Q4 2023 Planner, Great Northern Instore

Bronze Coca-Cola Rushing Caseman, WestRock

Bronze Share More Joy Holiday Cabin Pallet Kit, Innomark Communications