Robb Northrup
Director of Marketing, Siffron
Robb Northrup is a seasoned retail professional with 28 years of experience driving growth, innovation, and operational excellence across the industry. Throughout his career, he has led teams in merchandising, marketing, and multi-channel operations, developing a deep understanding of how to align brand strategy, in-store execution, and customer engagement.
With a proven record of identifying emerging consumer trends and applying practical solutions to complex business challenges, Robb has helped organizations enhance efficiency, improve shopper experiences, and strengthen their market position. His collaborative leadership style and results-driven approach have earned him recognition for fostering innovation and measurable success in dynamic retail environments.
Drawing on nearly three decades in the field, Robb brings a balanced perspective that connects strategy with execution. He is passionate about helping retailers and brands adapt to evolving customer expectations and competitive pressures while maintaining focus on the fundamentals that drive sustained performance.
12:30 - 12:50 PM
Wednesday May 6
SmartTalk! Session