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Payom Niazmandi

Head of Omnichannel AI Agents, LiveX AI

Payom Niazmandi is a veteran strategist and dealmaker with more than 12 years in enterprise sales leadership. As Head of Omnichannel AI Agents at LiveX, he leads the commercial deployment of embodied AI agents, connecting advanced AI systems with global enterprise environments across physical and digital channels.

Over the past decade, Payom has specialized in complex, high-value technology sales—moving from early market development into leading strategy and enterprise partnerships for top Silicon Valley AI companies. His work focuses on bringing AI into real-world environments at global scale.

His recent work includes leading the LiveX deployment at Super Bowl LX with NFL leadership, managing global deployments across the U.S., Europe, Asia, and South America, and shaping LiveX’s omnichannel AI strategy across stadiums, retail environments, and digital platforms.

A Silicon Valley native, Payom previously founded Unibui, where he secured a major statewide deal with the California Community College system, demonstrating his ability to scale platforms to millions of users. He is an alumnus of the Young American Leaders Program at Harvard Business School and holds a degree in Economics from San Jose State University.

3:00 - 4:00 PM

Wednesday May 6

Puma’s Smart Stores: Agents and Digital Humans Redefine Customer Interaction

Explore how AI-powered agents and digital humans are reshaping the in-store experience, transforming how retailers connect with customers, empower employees and streamline operations. In this forward-looking session, discover how PUMA is leveraging intelligent, human-like interfaces to deliver multilingual support, real-time product education and personalized recommendations, all while seamlessly integrating with core retail systems. Attendees will gain insight into how these technologies enhance service, drive efficiency and elevate the overall shopping journey, redefining what’s possible on the sales floor.
Takeaways:
  • Learn how AI agents and digital humans are reshaping in-store customer interactions
  • Discover ways to enhance personalization and service without replacing the human touch
  • Understand practical insights for integrating emerging tech into physical retail environments