speaker-photo

Michael Kubinski

Founder and Principle, ID Automotive
Michael is an architect and passionate car enthusiast. Starting with his first car, which he owned before he had his license, Michael has never driven a car with stock wheels. Every vehicle gets some tweak or adjustment, and often the modifications going well beyond wheels and tires. After graduating from Boston Architectural College, Michael soon found the opportunity to blend architecture and cars working with Southeast Toyota. Michael spent 15 years working at SET, designing, and overseeing the construction of dealership projects for Toyota. After much encouragement from dealers who needed his assistance for their other dealership projects, Michael started ID Automotive. Today ID Automotive has delivered dealership projects throughout North America. Between his passion for architecture and his infatuation with anything on wheels, there is no doubt Michael is in the right place when to comes to bringing innovative ideas and well-thought-out design to his clients.
11:00 AM - 12:00 PM

Wednesday April 9

Main Stage Session - Driving Luxury: The Evolution of Modern Automotive Showrooms

When it comes to showrooms, and specifically those in the automotive space, it’s imperative to create a unique in-store experience that not only speaks to the ethos of your brand, but also to your target customer. This keynote session will explore some of the latest, innovative strategies that are used to create captivating visual experiences in luxury automotive retail. Highlighting the important roles of design, technology and storytelling, attend this session to learn how to elevate customer engagement by transforming your showroom or retail store into an immersive brand destination. Discover how to make your physical space resonate and maintain global brand consistency.

Takeaways:

  • Understand the roles of technology, storytelling and design in stores and how those work together
  • Discover the importance of elevating the customer experience
  • Learn how these showroom trends can be applied to your own brand or business