Thursday April 10

Main Stage Session - Manscaped: For All Your Mancare

For nearly a decade, Manscaped has been committed to giving men the quality tools and routines they need for reliable personal grooming and has become known internationally for its creative marketing, messaging and brand presentation. In this in-depth discussion between Marcelo Kertész, Chief Marketing Officer at Manscaped, and Bevan Bloemendaal, learn how Manscaped disrupted men’s grooming by using humor, grassroots campaigns and digital integrations to create a brand presence that truly sets itself apart. This keynote presentation will explore how the brand meets its customers where they are and how you can communicate with your customers through unique experiences that transcend traditional strategies. (Bonus: Come and visit the Retail Challenge winning team's execution of the Manscaped brand activation on the show floor during Shop! MarketPlace.)

Takeaways:

• Discover how unique marketing approaches can expand your customer reach
• Learn how to create a strong and consistent brand messaging
• Hear about how the brand set itself apart through digital and in-store experiences