Leon Nicholas
Thursday April 10
SmartTalk! Session - Emerging Brands 2.0: Navigating Evolving Market Dynamics
The power of emerging brands to transform categories and drive shopper conversion is well established. As emerging brands enter their next growth phase, new success principles have emerged as category leaders and private labels are taking heed and responding to this ever-changing landscape. This Smart Talk presentation will explore the dynamics of the next phase of growth for emerging brands – such as success criteria and proven merchandising and design principles – alongside real-world examples that are setting new standards for innovation. (SmartTalk! Station #1)
Takeaways:
- Learn how emerging brands are pushing the envelope in terms of innovation
- Discover what the next phase of growth is for most brands
- See real world examples of companies setting new standards for design and experience
Wednesday April 9
Main Stage Session - Fireside Chat: How quip is Staying Ahead as an “Established Insurgent”
Now entering its 10th year, the brand quip is an established innovator in the oral care category. Driven by innovative product design and merchandising, quip has maintained its “insurgent” status despite many years of market success. Attend this in-depth fireside chat between Meredith Glansberg of quip and Leon Nicholas of Smurfit Westrock to explore how quip has continued its pace of innovation. Discover how it navigates an always changing market landscape through its holistic, omnichannel approach, leveraging its strengths even as its scale grows.
Takeaways:
- Understand how emerging brands can navigate a challenging marketplace
- Discover how an omnichannel approach is still key to brand successes
- Learn how these practices and principals can be applied to your own brand or company