Ivan Dashkov
Head of Emerging Marketing Tech, PUMA
Ivan is a product and innovation leader operating at the intersection of technology, business, and culture. His work focuses on building and scaling AI-driven consumer experiences—from generative design platforms and digital goods ecosystems to conversational and immersive retail products.
As Director, DTC Tech Innovation at PUMA, Ivan leads initiatives across AI, commerce, and emerging platforms, working with partners including NVIDIA, Google, Meta, and TikTok to bring new technologies into production and scale them across a global business.
Previously, he helped bring the National Basketball Association onto platforms like Instagram, Snapchat, and Reddit—shaping how major brands engage audiences in digital environments.
Ivan was named one of Adweek’s Top 100 AI Trailblazers and focuses on turning emerging technology into products with real adoption and business impact.
3:00 - 4:00 PM
Wednesday May 6
Puma’s Smart Stores: Agents and Digital Humans Redefine Customer Interaction
Explore how AI-powered agents and digital humans are reshaping the in-store experience, transforming how retailers connect with customers, empower employees and streamline operations. In this forward-looking session, discover how PUMA is leveraging intelligent, human-like interfaces to deliver multilingual support, real-time product education and personalized recommendations, all while seamlessly integrating with core retail systems. Attendees will gain insight into how these technologies enhance service, drive efficiency and elevate the overall shopping journey, redefining what’s possible on the sales floor.
Takeaways:
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Learn how AI agents and digital humans are reshaping in-store customer interactions
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Discover ways to enhance personalization and service without replacing the human touch
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Understand practical insights for integrating emerging tech into physical retail environments