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IV Dickson

Chief Innovation Officer, SageNet
Dickson has more than 20 years of experience in digital engagement hardware, software, integration, and solutions, to bring with him a deep understanding of how to harness physical-digital convergence to create business objective-driven customer engagement platforms. As CIVO, Dickson is responsible for driving innovation and fostering a culture of forward thinking and creativity that anticipates and solves customer challenges. He focuses on helping both SageNet and its customers recognize emerging trends and identify opportunities for improved productivity and growth. Dickson also collaborates with the broader SageNet organization – including R&D, engineering, operations, product, sales, and marketing – to ensure SageNet’s innovation initiatives are aligned with the company’s overarching business strategies. This includes investigating new product and service offerings, evaluating new business methodologies, and exploring ways to improve existing processes.
2:00 - 2:20 PM

Wednesday April 9

SmartTalk! Session - Reimagining Retail: Seamlessly Integrating Unique-Shaped Displays into Fixtures

In today’s competitive retail landscape, brands must create immersive, engaging experiences that captivate shoppers and reinforce their identity. This SmartTalk session will explore how innovative display technology can elevate brand storytelling, enhance customer engagement and drive in-store attribution and conversion. By integrating unconventional, high-impact digital screens directly into store fixtures – without disrupting the customer journey flow – brands can differentiate themselves, optimize space and deliver dynamic, context-aware content. This talk will showcase real-world applications, best practices for seamless integration and strategies to maximize ROI, making digital signage an essential component of a modern, revenue-driving retail environment. (Smart Talk Station #1)

Takeaways:

  • Highlight real-world situations and applications
  • Explore best practices for seamless integration and strategies to maximize ROI
  • Learn how innovative display technology is crucial to brand storytelling and customer engagement