speaker-photo

Dina Townsend

Chief Sales Officer, Mamava
As Chief Sales Officer at Mamava, Dina leads the Sales and Account Management teams with energy, optimism, and a genuine passion for building connections. She is rooted in the belief that strong business acumen and a meaningful mission can be seamlessly intertwined. After a purpose-driven career pivot from Digital Signage Technology to Mamava, she channels her expertise into propelling sales for this mission-centric company. Beyond her professional endeavors, Dina is a former skydiver, a hobby homesteader, an avid college football fan, and a well-intentioned, albeit average, golfer.
9:00 - 9:50 AM

Thursday April 10

Main Stage Session - It's All About that Space: Building Brand Value and Loyalty Through Thoughtful and Engaging Retail Environments

Utilizing space in a retail environment can be complex, so finding creative ways to extend shoppers’ time in store – and reward them with comfort, convenience and value – can be a challenge. In this session, discover how digital canvases and intentional infrastructure can be seamlessly integrated into a store’s design to enhance the shopper experience, all while maintaining a pleasing aesthetic and operational harmony. Explore the balance between dynamic digital elements and thoughtful store environments through the lens of enriching shopper engagement and building loyalty – things that can be accomplished using emerging technologies and services, including Retail Media Networks. Through expert case studies, discover how you can design spaces that engage customers and align with brand values.

Takeaways:

  • Gain insight on key technologies and services, like Retail Media Networks
  • Understand the synergy between good design and enhanced customer experiences
  • Explore how digital elements can enhance the experience for both employees and shoppers