Thursday May 7

Fast Forward - Transforming the QSR Customer Experience

Quick-service restaurants are rapidly redefining what convenience, speed and experience look like for today’s customers. As expectations evolve, from digital ordering and seamless pickup to more welcoming dine-in environments, the design of QSR spaces must adapt to support new behaviors while maintaining operational efficiency. This high-impact panel brings together senior executives leading QSR brand evolutions and refreshes happening today. Through conversation and real-world examples, panelists will explore how changing customer preferences are influencing store layouts, service models, technology integration and brand expression inside the physical environment. Attendees will gain insight into how QSR brands are rethinking their spaces to balance speed, flexibility and experience, ensuring stores remain relevant as dining habits, ordering channels and customer expectations continue to shift. Takeaways:

• Discover how evolving customer behaviors are reshaping QSR store design and service models
• Understand ways technology, pickup formats and flexible layouts are influencing next-generation QSR spaces
• Hear real-world insights from leading QSR executives on adapting stores to meet changing expectations