Carlotta Dove
Director of Consumer Experience, IA Interior Architects 
Carlotta is the Director of Consumer Experience at IA’s Retail Studio and has over 8 years of experience working with brands across retail and workplace projects. She heads up the HumanX lab, a research initiative deep-diving into societal trends impacting retail brands.
As a psychologist, Carlotta is passionate about transforming the way we work, play and live through human-centric strategy and design ideation. Carlotta graduated from the University of Göttingen with a Master’s Degree in Research and Neuropsychology.
10:00 - 10:20 AM
Wednesday April 9
SmartTalk! Session - The Next Era of Consumer Goods: Insights Driving Store Innovation
Dive into digestible consumer insights that help redefine the future of CPG development, display and store design. In this Smart Talk session, Jean-Didier Allongue of Harry’s Inc., and Carlotta Dove of IA Interior Architects, will explore what consumers are looking for in terms of personal care and how design can meet them where they are. Discover how Harry’s translates its rich brand strategy onto physical environments and see how insights impact design. (Smart Talk Station #1)
Takeaways:
- Discover the importance of consumer insights when it comes to CPG design
- Understand how CPGs can influence the built environment
- Learn actionable steps that can be applied to your own brand