Bryan Meszaros
Founder, OpenEye Global
As the CEO and Founder of OpenEye Global, Bryan has redefined the landscape of interactive and visual media, elevating OpenEye into an esteemed experience design agency.
With expertise in digital strategy and experience design, Bryan has directed the creation of groundbreaking experiences for renowned brands such as Merlin Entertainment, Unilever, Honeywell, Santander, Kravet, and Hershey.
Meszaros actively serves as a board member for the Digital Signage Federation and the Shop! Association, having previously held the role of Board President for SEGD (Society for Experiential Graphic Design).
With expertise in digital strategy and experience design, Bryan has directed the creation of groundbreaking experiences for renowned brands such as Merlin Entertainment, Unilever, Honeywell, Santander, Kravet, and Hershey.
Meszaros actively serves as a board member for the Digital Signage Federation and the Shop! Association, having previously held the role of Board President for SEGD (Society for Experiential Graphic Design).
10:30 - 10:50 AM
Wednesday May 6
Smart Talk Session: Designing Digital That Actually Belongs in Retail (Stage 2)
Visual digital technologies like displays, interactive touchpoints and creative LED installations are becoming a bigger part of modern retail environments. But when digital is treated as an add-on rather than part of the design process, it often feels disconnected from the space. In this Smart Talk session, we’ll explore how designers and creative technologists can work together early on to make sure digital elements truly belong in the environment and enhance the overall retail experience. Takeaways:
- Understand why bringing designers and creative technologists together early leads to stronger, more cohesive retail experiences
- See how displays, LEDs and interactive technology can be treated like any other design element within the space
- Discover the way digital is presented in a store directly impacts how people notice it and interact with it