Bryan Meszaros
Founder and CEO, OpenEye Global
As the CEO and Founder of OpenEye Global, Bryan has redefined the landscape of interactive and visual media, elevating OpenEye into an esteemed experience design agency.
With expertise in digital strategy and experience design, Bryan has directed the creation of groundbreaking experiences for renowned brands such as Merlin Entertainment, Unilever, Honeywell, Santander, Kravet, and Hershey.
Meszaros actively serves as a board member for the Digital Signage Federation and the Shop! Association, having previously held the role of Board President for SEGD (Society for Experiential Graphic Design).
12:00 - 12:20 PM
Wednesday April 9
SmartTalk! Session - How AI Transforms Digital Signage into Personalized Experiences
Explore how Artificial Intelligence (AI) is revolutionizing digital signage and elevating the in-store experience to meet evolving expectations. This session will dive into how AI adapts to audience movements, preferences and behaviors within a space, enabling digital signage to deliver real-time, relevant content that resonates As the demand for dynamic, intuitive experiences grows, learn how AI-driven digital signage is transforming screens into personalized moments that connect with each viewer. (Smart Talk Station #2)
Takeaways:
- See how AI translates personal preferences into real-time content.
- Find out how AI can enhance digital signage.
- Learn how AI can be integrated in-store to meet consumer needs