Thursday May 7

Smart Talk Session: From Insights to Impact: Designing Retail Displays That Shoppers Actually Notice (Stage 1)

Shopping today is about more than the transaction, it’s about creating meaningful, memorable experiences at every touchpoint. In this Smart Talk session, discover how to turn shopper insights into strategic display designs that not only capture attention but also influence behavior at the point of purchase. Explore how data-driven thinking, creative execution and a deep understanding of shopper motivations can come together to elevate in-store engagement and deliver measurable results. Whether you're refining existing programs or building from the ground up, this session will provide practical approaches to designing displays that truly resonate – and convert. Takeaways:

• Discover how to translate shopper insights into design strategies
• Understand how to enhance engagement at the point of purchase
• Drive measurable results through display design