
Bob Mitchell
Principal, Mitchell Partnership Alliances
As a senior marketing and business development executive at the intersection of media, content, events and partnerships at such media companies as: Viacom/ Paramount, Disney, Sony Pictures Entertainment, NBCUniversal, Madison Square Garden Entertainment and representing various digital out-of-home networks, a few years ago he was recruited and relocated to Washington, D.C. from NYC to transform and reimagine the B2B events based global speakers bureau business. There he forged a greater alignment and emphas is on integrated marketing, sales, partnerships and new business models with a strategic and philosophical shift into the business of storytelling, audience experiences, data and content. Serving corporations, national trade associations, professional societies and non-profits he and his team successfully brought to market innovative client solutions that directly generated revenue growth, created unique customer experiences, forged emotional connections with audiences and amplified the power of storytelling across multiple platforms.
Currently, as a Principal/ Founder at his independent consulting firm, Mitchell Partnership Alliances he advises organizations on the operational, strategic and communications alignment across integrated channels including content, platform, audience and revenue generating partnerships driving successful business outcomes for such clients as: PwC, National Association of Broadcasters (NAB), USO, American University, GlobalMeet, Kaltura, The Source for Learning and several B2B information services companies.
12:30 - 1:30 PM
Thursday April 10
Main Stage Session - Closing Keynote - From Friend Zone to Forever: How to Create Brand Love and Customer Loyalty that Lasts
If you’re in the retail industry, you’ve seen it before: Brands that customers like but don’t love. They show up when there’s a sale, but they won’t commit to a purchase. They’ll swipe right for convenience, but they won’t stick around. Why? Because they’re stuck in the friend zone. In this closing keynote presentation, discover how to move beyond transactional relationships to create true brand loyalty. Understand the importance of promises and how broken ones can kill your brand. In the end, it’s not about being the loudest, it’s about being the most meaningful.
Takeaways:
- Discover the importance of promises and why you shouldn’t break them
- Learn about the biggest “watchouts” and imperative “dos” and “don’ts”
- Understand how to move beyond just a transactional relationship with customers