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Bob Mitchell

Principal, Founder, Mitchell Partnership Alliances

As a leading strategist, marketer and business development executive at the intersection of content, platforms and partnerships at premium content companies such as: Viacom/Paramount, Disney, Sony Pictures Entertainment, NBCUniversal, Madison Square Garden Entertainment and various digital start-ups, he relocated from New York City to Washington, D.C. several years ago to transform, reimagine and reorganize the traditional corporate speaker’s bureau business with a greater alignment and emphasis on performance marketing, lead generation, partnerships, integrated communications and new business models with a strategic and philosophical shift into the business of live event experiences anchored in content. Serving national trade associations, professional societies and corporations he and his team successfully brought to market innovative client solutions that forged emotional connections with audiences through impactful storytelling across multiple platforms.

Currently, as a principal at his Washington, D.C. based independent consulting firm, Mitchell Partnership Alliances he advises organizations on growth strategies and the alignment of integrated channels across content, platforms, audiences and partnerships driving successful business outcomes for such clients as: PwC, National Association of Broadcasters (NAB), Kaltura, USO, GlobalMeet, Source for Learning, Kogod School of Business at American University and others.

3:00 - 4:00 PM

Wednesday May 6

Puma’s Smart Stores: Agents and Digital Humans Redefine Customer Interaction

Explore how AI-powered agents and digital humans are reshaping the in-store experience, transforming how retailers connect with customers, empower employees and streamline operations. In this forward-looking session, discover how PUMA is leveraging intelligent, human-like interfaces to deliver multilingual support, real-time product education and personalized recommendations, all while seamlessly integrating with core retail systems. Attendees will gain insight into how these technologies enhance service, drive efficiency and elevate the overall shopping journey, redefining what’s possible on the sales floor.
Takeaways:
  • Learn how AI agents and digital humans are reshaping in-store customer interactions
  • Discover ways to enhance personalization and service without replacing the human touch
  • Understand practical insights for integrating emerging tech into physical retail environments