speaker-photo

Bevan Bloemendaal

Founder, BB Creative Consultancy
Bevan Bloemendaal is a globally recognized brand strategist and experience leader with decades of impact across retail, design, and brand transformation. As Founder of BB Creative Consultancy, he partners with businesses to unlock human connection at scale, inspiring creative cultures and shaping experiences that disrupt, inspire, and endure. Previously, Bevan held senior leadership roles with Foot Locker, Timberland, and as Chief Brand & CreativeOfficer at Nelson Worldwide, where he redefined consumer engagement through immersive story telling and design. A sought-after keynote speaker and facilitator, he challenges organizations to rethink how they create relevance, belonging, and growth in a rapidly changing world.
11:00 AM - 12:00 PM

Wednesday May 6

Inside the Retail Challenge: A Conversation with SNIPES

Join Bevan Bloemendaal, Founder of BB Creative Consultancy, for a fireside chat with German-based streetwear brand SNIPES. The conversation will explore SNIPES’ role in this past year’s Shop! Ideation Conference & Retail Challenge, the impact the brand is making within the communities they serve, and what’s next as they continue to shape culture through retail.

12:00 - 12:20 PM

Wednesday May 6

SmartTalk! Session: Design That Delivers: Inside the Retail Challenge–Winning SNIPES Experience (Stage 1)

At Shop! MarketPlace, the Retail Challenge brings the realities of retail design to life. In this special Smart Talk session, attendees will step inside the winning booth from last year’s challenge — created in just six hours by the DROP SQUAD team for the streetwear brand SNIPES. What began as a fast-paced design brief evolved into a fully realized retail experience built under real-world pressures: tight timelines, diverse perspectives and the need to translate brand strategy into a meaningful consumer experience. Led by winning challenge coaches Maximus and Johan, together with Retail Challenge facilitator Bevan Bloemendaal, this behind-the-scenes walkthrough explores how collaboration, leadership and rapid problem-solving shaped the final design now on display on the show floor. More than a competition, the Retail Challenge reflects the fast-moving, cross-disciplinary nature of retail today.

Takeaways:

  • Learn how collaboration across disciplines fuels stronger retail concepts
  • Discover strategies for translating brand identity into physical experience
  • Understand lessons in leadership, creativity and decision-making under pressure