Alex Sin
Director of Strategic Design Group, Merchandising Displays, Business Devlopment, Smurfit Westrock
Alex Sin is an award-winning Creative Director that has 30 years of retail display and packaging design experience. Today he leads a team of designers and engineers for Smurfit Westrock’s Merchandising Displays New Business Development team. Through his strategic and thoughtful approach to design and creative development, he and his team have successfully help launch numerous DTC and Emerging Brands into retail.
1:30 - 1:50 PM
Thursday April 10
SmartTalk! Session - Emerging Brands 2.0: Navigating Evolving Market Dynamics
The power of emerging brands to transform categories and drive shopper conversion is well established. As emerging brands enter their next growth phase, new success principles have emerged as category leaders and private labels are taking heed and responding to this ever-changing landscape. This Smart Talk presentation will explore the dynamics of the next phase of growth for emerging brands – such as success criteria and proven merchandising and design principles – alongside real-world examples that are setting new standards for innovation. (SmartTalk! Station #1)
Takeaways:
- Learn how emerging brands are pushing the envelope in terms of innovation
- Discover what the next phase of growth is for most brands
- See real world examples of companies setting new standards for design and experience