Using Location Technology to Boost Customer Engagement

Radar, a geofencing software provider, has commissioned consulting firm Forrester to produce a white paper that explores the benefits of location infrastructure (such as geofencing) for creating more personalized physical and hybrid retail experiences. The white paper is titled "Deliver World-Class Customer Experiences with Location Infrastructure: How Technology Unlocks Seamless Hybrid Digital and Physical Experiences."

The key findings of the paper are:

• That location technology can be used for creating personalized experiences that span physical and digital channels.
• That location technology increases revenue by increasing customer loyalty and customer satisfaction.
• 65% of CX leaders polled for this whitepaper assert that the improved customer experience related to the use of location infrastructure increases revenues.
• That the biggest challenge most retailers and restaurants face in adopting location technology is getting customers to share their location data.

 While this is certainly a marketing outreach on Radar's part, the white paper contains information that is useful to our Shop! community so we wanted to make you aware of it. You can download your free copy of the white paper here.