Edward Sexton Announces Flagship Store Opening on Savile Row, London

Tailoring house Edward Sexton are bringing their luxury menswear back to Savile Row with new flagship store. Savile Row is the world-famous tailoring street in Mayfair, in the heart of London. This iconic street is where it all started for the company back in 1969.

Edward Sexton enlisted the aid of interior designer Daniel Hopwood to perfect the glamorous yet rebellious style Sexton is known for. The result is a look that is part designer brand, part bespoke tailor, combining, according to Dominic Sebag-Montefiore, Sexton’s creative director, the classic Savile Row look and experience with Edward Sexton’s modern sophistication.

Despite its reverence for the history of Savile Row tailor shops, the design of the Edward Sexton store is anything but retro. Hopwood says that just as the look of the original Edward Sexton store on Savile Row took a classic Art Deco style and updated it for the 1970s, the design team for the new store updated that combination of classic and modern for today’s tastes, bringing modern fashion together with an old-world tailor experience.

For more details and the full quotes from Sebag-Montefiore and Hopwood, read the full article here.