5 to 7 June 2025, Waterfront Hotel, London

DIGITAL THINKERS MEET UP

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    How you transform your business as tech consumer, habits industry

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    Shift your perspective on digital business

    How you transform your business as technology, consumer, habits industry dynamic s change? Find out from those leading the charge.

    SCHEDULE DETAILS Information of Event Schedules

    World is committed to making participation in the event a harassment free experience for everyone, regardless of level of experience, gender, gender identity and expression

    9:00 - 10:00 AM

    Claire Coder

    Main Stage Session - Opening Keynote: Claire Coder from Aunt Flow

    Founded in 2016, Aunt Flow is the brainchild of its Founder and CEO Claire Coder. Ensuring everyone has access to period products, Aunt Flow has free-vend, ADA-compliant menstrual product dispensers across thousands of bathrooms in the U.S. Headquartered in Columbus, Ohio, and driven by a remote-based team across the nation, this isn’t Coder’s first foray in business – at just 16 years old, she launched her first company, designed a bag for Vera Bradley that sold out in 24 hours and has her own line of gifs. Come kick off Shop! MarketPlace 2025 in Charlotte, N.C., with Coder, whose story has been featured in Forbes, TeenVogue, TLC and more.

    10:00 - 10:20 AM

    Jean-Didier Allongue

    SmartTalk! Session - The Next Era of Consumer Goods: Insights Driving Store Innovation

    Dive into digestible consumer insights that help redefine the future of CPG development, display and store design. In this Smart Talk session, Jean-Didier Allongue of Harry’s Inc., and Carlotta Dove of IA Interior Architects, will explore what consumers are looking for in terms of personal care and how design can meet them where they are. Discover how Harry’s translates its rich brand strategy onto physical environments and see how insights impact design. (Smart Talk Station #1)

    Takeaways:

    • Discover the importance of consumer insights when it comes to CPG design
    • Understand how CPGs can influence the built environment
    • Learn actionable steps that can be applied to your own brand

    10:30 - 10:50 AM

    Andrea Magno

    SmartTalk! Session - Move Over Coffee ~ Color has the Power to Energize You!

    While music is the soundtrack of our lives, color is the tapestry – it’s the backdrop, influencing us in subtle ways we may not consciously realize. This Smart Talk will uncover how color energy helps us tell our stories, communicating volumes without uttering a single word. Despite the diversity of language and culture around the world, the energetic nature of color remains universal, making it a potent tool for designers and creatives. Join us to discover the secrets of color psychology and learn how to apply this new understanding to create environments that resonate emotionally and physiologically with their inhabitants. (Smart Talk Station #2)

    Takeaways:

    • Discover how the colors you chose could provide a better life/mental state for someone else
    • Learn what responsibility we have to others in our use of color
    • Understand how to transform the human experience using something as simple (and complicated) as color

    11:00 AM - 12:00 PM

    Michael Kubinski

    Main Stage Session - Driving Luxury: The Evolution of Modern Automotive Showrooms

    When it comes to showrooms, and specifically those in the automotive space, it’s imperative to create a unique in-store experience that not only speaks to the ethos of your brand, but also to your target customer. This keynote session will explore some of the latest, innovative strategies that are used to create captivating visual experiences in luxury automotive retail. Highlighting the important roles of design, technology and storytelling, attend this session to learn how to elevate customer engagement by transforming your showroom or retail store into an immersive brand destination. Discover how to make your physical space resonate and maintain global brand consistency.

    Takeaways:

    • Understand the roles of technology, storytelling and design in stores and how those work together
    • Discover the importance of elevating the customer experience
    • Learn how these showroom trends can be applied to your own brand or business

    12:00 - 12:20 PM

    Bryan Meszaros

    SmartTalk! Session - How AI Transforms Digital Signage into Personalized Experiences

    Explore how Artificial Intelligence (AI) is revolutionizing digital signage and elevating the in-store experience to meet evolving expectations. This session will dive into how AI adapts to audience movements, preferences and behaviors within a space, enabling digital signage to deliver real-time, relevant content that resonates As the demand for dynamic, intuitive experiences grows, learn how AI-driven digital signage is transforming screens into personalized moments that connect with each viewer. (Smart Talk Station #2)

    Takeaways:

    • See how AI translates personal preferences into real-time content.
    • Find out how AI can enhance digital signage.
    • Learn how AI can be integrated in-store to meet consumer needs

    12:30 - 12:50 PM

    Joe Baer

    SmartTalk! Session - 25 Years of Visual Merchandising

    Ask yourself: Are your guests resonating with your store experience? Are you refreshing your store to keep it exciting? Are you reimagining aspects of your original design that aren’t working as intended? Join Joe Baer of ZenGenius for this Smart Talk session that will explore this year’s ZenGenius experience at Shop! MarketPlace and the inspiration behind the concept. Visual merchandising is a tool that extends beyond the design and grand opening – how are you utilizing it? (Smart Talk Station #1)

    Takeaways:

    • Discover the importance of visual merchandising and what it means for your store experience
    • Understand how to update VM in store to give yourself a creative edge
    • Explore the concept behind this year’s ZenGenius activation on the show floor

    1:00 - 2:00 PM

    Meredith Glansberg

    Main Stage Session - Fireside Chat: How quip is Staying Ahead as an “Established Insurgent”

    Now entering its 10th year, the brand quip is an established innovator in the oral care category. Driven by innovative product design and merchandising, quip has maintained its “insurgent” status despite many years of market success. Attend this in-depth fireside chat between Meredith Glansberg of quip and Leon Nicholas of Smurfit Westrock to explore how quip has continued its pace of innovation. Discover how it navigates an always changing market landscape through its holistic, omnichannel approach, leveraging its strengths even as its scale grows.

    Takeaways:

    • Understand how emerging brands can navigate a challenging marketplace
    • Discover how an omnichannel approach is still key to brand successes
    • Learn how these practices and principals can be applied to your own brand or company

    3:00 - 4:00 PM

    Lisa Wynne

    Main Stage Session - Making Sustainability Tangible: The Importance of Retailer-Brand-Supply Chain Partnership

    Culture, stakeholder demands and legislative requirements are driving the notion of sustainability in North America and around the world. It's created a necessity for retailers and brands to make sustainable design tangible, from concept to documented proof. With a majority of their environmental impact, including organizational emissions, residing in their supply chains, sustainability adds a critical component to their already meaningful partnerships with their suppliers. In this in-depth panel presentation, discover how suppliers can support retailers and brands in meeting their sustainability objectives.

    Takeaways:

    • Discover how retailers and brands can work with suppliers to achieve sustainable objectives
    • Examine the growing need for sustainable design across retail
    • Learn how to apply these practices and principles to your own brand

    2:00 - 2:20 PM

    IV Dickson

    SmartTalk! Session - Reimagining Retail: Seamlessly Integrating Unique-Shaped Displays into Fixtures

    In today’s competitive retail landscape, brands must create immersive, engaging experiences that captivate shoppers and reinforce their identity. This SmartTalk session will explore how innovative display technology can elevate brand storytelling, enhance customer engagement and drive in-store attribution and conversion. By integrating unconventional, high-impact digital screens directly into store fixtures – without disrupting the customer journey flow – brands can differentiate themselves, optimize space and deliver dynamic, context-aware content. This talk will showcase real-world applications, best practices for seamless integration and strategies to maximize ROI, making digital signage an essential component of a modern, revenue-driving retail environment. (Smart Talk Station #1)

    Takeaways:

    • Highlight real-world situations and applications
    • Explore best practices for seamless integration and strategies to maximize ROI
    • Learn how innovative display technology is crucial to brand storytelling and customer engagement

    2:30 - 2:50 PM

    SmartTalk! Session - From Screens to Sales: Transforming Digital Displays into Revenue with Smart CX Tools

    In today's digital-first retail environment, measuring ROI on digital signage investments remains a critical challenge. Drawing from real-world implementation at Canadian Tire, attend this Smart Talk to learn how Meerby's innovative platform bridges the gap between digital displays and in-store conversions. By leveraging partner OPTifi’s smart sensor technology to track customer engagement with digital content, and intelligently deploying staff to capitalize on these digital touchpoints, retailers can now validate their digital media investments with concrete sales data. (Smart Talk Station #2)

    Takeaways:

    • Discover how to measure customer engagement with in-store digital content through various metrics
    • Learn how digital signage triggers timely staff interventions
    • Understand practical insights into connecting digital media performance directly to transaction data

    4:00 - 4:20 PM

    Jennifer Abernathy-Felix

    SmartTalk! Session - Innovation Projects – What Happens After a Grand Opening?

    You’ve designed an innovative retail project, and your store design just launched. What happens next? In this Smart Talk session, Gwen Newland and Jennifer Abernathy-Felix of Chick-fil-A will explore lessons learned after launching an innovation project. Discover some of the challenges faced when doing something different or innovative in terms of store design, and answer the question of what happens after a store’s grand opening? Understand who is impacted after a store opens and how you can support them. (Smart Talk Station #1)

    Takeaways:

    • Understand the challenges faced by retailers post-opening
    • Learn how to support those impacted by potential challenges after a store’s opening
    • Discover some of the roadblocks faced when implementing an innovation project

    4:30 - 4:50 PM

    Ron Levac

    SmartTalk! Session - How to Turn Traffic into Dollars – A Primer on Retail Media Networks

    With retail media networks becoming an ever-present, and popular, phenomena in the industry, more and more retailers and customers are taking advantage of their opportunities. Not only can retail media networks generate revenue, but they also have the potential to enhance customer experiences. Join Spectrio's Chief Innovation Officer, Ron Levac, for a deep dive into Retail Media Networks and breakdown their complexities. (Smart Talk Station #2)

    Takeaways:

    • Demystify RMNs and simplify them for stakeholders and highlight their revenue potential for retailers. 
    • Demonstrate how RMNs enhance customer experiences. 
    • Determine if RMNs are the right fit for your business. 

    9:00 - 9:50 AM
     Main Stage Session - It's All About that Space: Building Brand Value and Loyalty Through Thoughtful and Engaging Retail Environments

    Dina Townsend

    Main Stage Session - It's All About that Space: Building Brand Value and Loyalty Through Thoughtful and Engaging Retail Environments

    Utilizing space in a retail environment can be complex, so finding creative ways to extend shoppers’ time in store – and reward them with comfort, convenience and value – can be a challenge. In this session, discover how digital canvases and intentional infrastructure can be seamlessly integrated into a store’s design to enhance the shopper experience, all while maintaining a pleasing aesthetic and operational harmony. Explore the balance between dynamic digital elements and thoughtful store environments through the lens of enriching shopper engagement and building loyalty – things that can be accomplished using emerging technologies and services, including Retail Media Networks. Through expert case studies, discover how you can design spaces that engage customers and align with brand values.

    Takeaways:

    • Gain insight on key technologies and services, like Retail Media Networks
    • Understand the synergy between good design and enhanced customer experiences
    • Explore how digital elements can enhance the experience for both employees and shoppers

    9:30 - 9:50 AM
     SmartTalk! Session - The Proof is in the Pudding: Successfully Assessing In-Store Element's Sustainability

    Lisa Wynne

    SmartTalk! Session - The Proof is in the Pudding: Successfully Assessing In-Store Element's Sustainability

    Proving an in-store element's sustainability is no small feat, but it's becoming a legislative requirement for retailers and suppliers. As climate disclosures, and in some cases, carbon taxing, are implemented in the US and around the world, accurately assessing an in-store element for its emissions will hit everyone's bottom line. Considerations include raw materials’ characteristics and processing, in-store element production, length of life, end of life and transportation required between each stage. Learn more about how to minimize your organization's bottom line while efficiently and accurately determining an in-store element's sustainability. (SmartTalk! Station #1)

    Takeaways:

    • Understand the considerations for assessing an in-store element’s sustainability
    • Learn about potential requirements for retailers and suppliers to prove an in-store element’s sustainability
    • Discover how to determine an in-store element’s sustainability with your organization’s bottom line in mind

    10:00 - 10:50 AM
     Main Stage Session - Manscaped: For All Your Mancare

    Marcelo Kertesz

    Main Stage Session - Manscaped: For All Your Mancare

    For nearly a decade, Manscaped has been committed to giving men the quality tools and routines they need for reliable personal grooming and has become known internationally for its creative marketing, messaging and brand presentation. In this in-depth discussion between Marcelo Kertész, Chief Marketing Officer at Manscaped, and Bevan Bloemendaal, learn how Manscaped disrupted men’s grooming by using humor, grassroots campaigns and digital integrations to create a brand presence that truly sets itself apart. This keynote presentation will explore how the brand meets its customers where they are and how you can communicate with your customers through unique experiences that transcend traditional strategies. (Bonus: Come and visit the Retail Challenge winning team's execution of the Manscaped brand activation on the show floor during Shop! MarketPlace.)

    Takeaways:

    • Discover how unique marketing approaches can expand your customer reach
    • Learn how to create a strong and consistent brand messaging
    • Hear about how the brand set itself apart through digital and in-store experiences

    11:00 AM - 12:00 PM
     Main Stage Session - Dirt to Shirt: Cotton's Resurgence Weaves Regenerative Futures

    Mark Messura

    Main Stage Session - Dirt to Shirt: Cotton's Resurgence Weaves Regenerative Futures

    What if the clothes we wore told a story: not just one about fashion, but one of sustainability? In this keynote panel presentation, moderated by Eric Daniel of Little, hear from Mark Messura of Cotton Inc., and Eric Henry of TS Designs, as they explore the sustainable resurgence of cotton – from regenerative farming practices to smarter garment technology pioneered locally in the Carolinas. Discover how the rise and “resurrection” of cotton is pushing us toward a more circular and sustainable future.

    Takeaways:

    • Discover the sustainable impact of cotton and what that means for garments
    • Understand how circular and sustainable fashion makes sense for retail
    • Learn about regenerative farming practices and what they mean for the industry at large
     

    12:30 - 1:30 PM
     Main Stage Session - Closing Keynote - From Friend Zone to Forever: How to Create Brand Love and Customer Loyalty that Lasts

    Bob Mitchell

    Main Stage Session - Closing Keynote - From Friend Zone to Forever: How to Create Brand Love and Customer Loyalty that Lasts

    If you’re in the retail industry, you’ve seen it before: Brands that customers like but don’t love. They show up when there’s a sale, but they won’t commit to a purchase. They’ll swipe right for convenience, but they won’t stick around. Why? Because they’re stuck in the friend zone. In this closing keynote presentation, discover how to move beyond transactional relationships to create true brand loyalty. Understand the importance of promises and how broken ones can kill your brand. In the end, it’s not about being the loudest, it’s about being the most meaningful.

    Takeaways:

    • Discover the importance of promises and why you shouldn’t break them
    • Learn about the biggest “watchouts” and imperative “dos” and “don’ts”
    • Understand how to move beyond just a transactional relationship with customers

    12:00 - 12:20 PM
     SmartTalk! Session - Human-Centric Design in the Age of AI – Finding the Balance

    Jo Abbot

    SmartTalk! Session - Human-Centric Design in the Age of AI – Finding the Balance

    As Artificial Intelligence transforms the retail industry, its potential to enhance customer experiences is still being explored. How can brands integrate AI-driven experiences while preserving the emotional and human aspects that make spaces meaningful? This session will explore how digital innovation, interactive experiences, and human-centric design can work together to create immersive, intuitive and emotionally resonant environments. (SmartTalk! Station #2)

    Takeaways:

    • Discover how AI can enhance human-centric design rather than replace it
    • Learn the importance of keeping digital experiences emotionally engaging and brand authentic
    • Understand how AI can be a force multiplier for creative teams

    1:30 - 1:50 PM
     SmartTalk! Session - Emerging Brands 2.0: Navigating Evolving Market Dynamics

    Leon Nicholas

    SmartTalk! Session - Emerging Brands 2.0: Navigating Evolving Market Dynamics

    The power of emerging brands to transform categories and drive shopper conversion is well established. As emerging brands enter their next growth phase, new success principles have emerged as category leaders and private labels are taking heed and responding to this ever-changing landscape. This Smart Talk presentation will explore the dynamics of the next phase of growth for emerging brands – such as success criteria and proven merchandising and design principles – alongside real-world examples that are setting new standards for innovation. (SmartTalk! Station #1)

    Takeaways:

    • Learn how emerging brands are pushing the envelope in terms of innovation
    • Discover what the next phase of growth is for most brands
    • See real world examples of companies setting new standards for design and experience

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