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Experiential Zones

Shop! MarketPlace is all about creating inspiring moments that spark creativity and help you elevate your retail spaces. One of the ways we do that is by offering immersive Experiential Zones that feature hands-on activations right on the show floor. Developed by industry thought leaders, these zones are beaming with cutting edge technologies and solutions that will leave you thinking differently, and more creatively, about the experience customers have while visiting your retail store.

2026 Experiential Zones At-A-Glance:

Please check back on this page regularly for updates on our 2026 Experiential Zones and participating partners.

  • 2025 Retail Challenge Brought to Life featuring SNIPES
    Feel the pulse. The music. The movement. The energy of the street.

    “TAPPED IN by SNIPES” brings the 2025 Retail Challenge winning idea out of imagination and into real space—first sparked at Shop! Ideation last October, now fully alive. Since 1998, SNIPES has never chased culture. It’s helped build it. With more than 750 stores across Europe and the U.S., the brand has created a cultural stage where street culture leads, music and fashion collide, and community is everything. Powered by local artists, athletes, and voices that move the streets forward. “TAPPED IN” channels that energy into a pop-up experience that amplifies creativity, celebrates collaboration, and turns the store into a live stage. One that pushes past four walls, sparks emotion, and invites participation. Because the future of retail doesn’t just showcase product. It sets culture in motion. Join us at Booth #508 and be part of it.

  • ZenGenius Lab + Creative Workshop Experience

    Join the crew of ZenGenius Inc. and step out of passive learning and into visual experimentation. This experiential zone features a series of interactive touchpoints where participants can explore and identify new visual merchandising strategies.

    These experiments consider human emotion and encourage teams to find new ways of connecting with and engaging customers. From collaborative brainstorming moments to refining your VM standards or discovering new activations and approaches, the Lab encourages forward thinking, creative risk-taking, and fresh perspectives.

    It’s part playtime, part future planning.