Shop! MarketPlace is all about creating inspiring moments that spark creativity and help you elevate your retail spaces. One of the ways we do that is by offering immersive Experiential Zones that feature hands-on activations right on the show floor. Developed by industry thought leaders, these zones are beaming with cutting edge technologies and solutions that will leave you thinking differently, and more creatively, about the experience customers have while visiting your retail store.
2026 Experiential Zones At-A-Glance:
Please check back on this page regularly for updates on our 2026 Experiential Zones and participating partners.
- 2025 Retail Challenge Brought to Life featuring SNIPES
Feel the pulse. The music. The movement. The energy of the street.“TAPPED IN by SNIPES” brings the 2025 Retail Challenge winning idea out of imagination and into real space—first sparked at Shop! Ideation last October, now fully alive. Since 1998, SNIPES has never chased culture. It’s helped build it. With more than 750 stores across Europe and the U.S., the brand has created a cultural stage where street culture leads, music and fashion collide, and community is everything. Powered by local artists, athletes, and voices that move the streets forward. “TAPPED IN” channels that energy into a pop-up experience that amplifies creativity, celebrates collaboration, and turns the store into a live stage. One that pushes past four walls, sparks emotion, and invites participation. Because the future of retail doesn’t just showcase product. It sets culture in motion. Join us at Booth #508 and be part of it.
- Creative Workshop Presented by ZenGenius, Inc.
Get ready to spark your creativity through an immersive, hands-on activation. Stay tuned for more details on this unique Experiential Zone powered by ZenGenius, Inc.
- PAVE Student Design Challenge
Come see the winning design from PAVE’s 2025 Student Design Challenge in partnership with The Hershey Company.
