Shop! MarketPlace is all about creating inspiring moments that spark creativity and help you elevate your retail spaces. One of the ways we do that is by offering immersive Experiential Zones that feature hands-on activations right on the show floor. Developed by industry thought leaders, these zones are beaming with cutting edge technologies and solutions that will leave you thinking differently, and more creatively, about the experience customers have while visiting your retail store.
2025 Experiential Zones At-A-Glance:
- Customer Engagement Pavilion
Presented by the Digital Signage FederationCome participate in a highly curated, hands-on experience offering a glimpse into cutting-edge digital signage innovations tailored to elevate customer engagement at retail. Attendees can explore a diverse array of digital signage solutions and applications designed to captivate and enhance the costumer experience. This pavilion is a must-visit area on the show floor for industry professionals seeking to stay ahead of the curve.
- ZenGenius Phase 5 Experience: Designed to Make Sense
Presented by ZenGenius, Inc.Step into the ZenGenius Phase 5 Experience where every sense works together to transform the way consumers experience your brand. This interactive space invites you to explore how sight, sound, smell, taste, and touch shape the customer journey. Through hands-on activities and a thoughtfully designed multisensory environment, experience the art and science of sensory merchandising in action and answer the questions: What does your brand look, smell, sound, taste, and feel like? How can you create an experience that captivates and soothes the senses? Visit us at Shop! Marketplace and discover how sensory merchandising can elevate your brand.
- 2024 Retail Challenge Brought to Life featuring MANSCAPED
Visit this Experiential Zone to see the 2024 Retail Challenge winning team’s execution of the Manscaped brand activation, which took place during Shop! Ideation last October. The pop-up was created with a goal of increasing engagement and brand visibility by meeting consumers in familiar retail spaces. Teams were tasked with effectively integrating Manscaped’s edgy humor and unique brand voice in a way that aligns with retailer values. The space creates an appropriate yet disruptive presence and promotes the importance of using the right tools for the job. Â
- PAVE Booth
PAVE x Whole Foods Market: Designing Tomorrow’s Community Hub
Come see the winning design from PAVE’s Student Design Challenge partnership with Whole Foods Market. This innovative concept reimagines café and seating spaces that authentically connect with local communities. The winning student designer will present their vision for creating engaging, Instagram-worthy spaces that encourage customers to linger and connect. Experience firsthand how the next generation of designers is transforming traditional retail environments into vibrant community gathering spaces.Additional PAVE Happenings:
PAVE Asks Gen Z: The Future of Third Places in a New Age of AnxietyÂPAVE will also host an insightful panel discussion + Q&A featuring Professor Brian Davies and emerging designers from Appalachian State University’s Interior Design Program. Together, they’ll explore how social anxiety is reshaping the future of community spaces and share their unique perspectives on how Gen Z engages with third-place environments.