The vast array of Tequilas and Whiskeys Proximo has to offer have quickly been proven to be at the forefront of preferred flavor and consumer favor. The assignment was to create a display which highlighted the unique characteristics of each Tequila and Whiskey in the company portfolio for upcoming holiday celebrations. The objective was to create eye catching structures that can be configured in small and large grocery and liquor stores. Each structure needed to tell the story of the different varieties, highlighting the uniqueness of each. It was also important to maintain each brand’s identity for the imagery was paramount in the design and execution. The idea was to draw in Consumers 25+ with targeted visuals that speak to the craft of the brand, the uniqueness of each individual brand, and the menu of spirits available.